In this era, followers are no longer just numbers; they are your professional passport.

Recently, a message saying 'Xiaohongshu requires 10,000 followers to apply for Binance campus recruitment' has been spreading wildly in the circle, sparking heated discussion. Some lamented: 'Education is devalued, but traffic is appreciating.' But what is the truth?

Binance's official recruitment requirements do not strictly state '10,000 followers', but prioritize 'those with successful social media account management experience, especially in Xiaohongshu, AI, or video'. In other words, Binance is not just looking at follower counts, but whether you know how to leverage traffic and can bring newcomers into the circle.

Why are exchanges frantically snatching Xiaohongshu influencers?

Mass migration of traffic, Xiaohongshu becomes the new battlefield
Previously, cryptocurrency marketing relied on Weibo and Twitter, but as regulation tightened, big shots moved to X, yet the circle became increasingly 'inwardly competitive', making it hard to find new users. Over the past two years, Xiaohongshu's user demographics have changed dramatically—content related to investment, overseas living, and remote work has surged, with users aged 25-35, highly educated, and over 60% from first- and second-tier cities, which is exactly the 'high net worth users' that exchanges want!

Trust is more important than traffic
TikTok viral content comes quickly and goes quickly, but Xiaohongshu users are more willing to interact with bloggers, send private messages, or even join groups, recommending like friends instead of hard ads. Exchanges now don't directly call it 'trading coins', but package it as 'digital nomad finance' or '00s wealth freedom', lowering psychological barriers.

'Underground traffic' is a lucrative business
Many studios post 'avoid pitfalls guides' and 'finance diaries' on Xiaohongshu to attract users to join groups, then share referral links to earn commissions. Exchanges are overtly building brands while covertly relying on these 'gray promotions' to crazily attract new users.

How can ordinary people cash in on this wave of dividends?

Create 'lifestyle' content
Don't jump straight into talking about K-lines; learn from OKX's 'North Electric School Flower Street Interviews' that gained over 87,000 likes, or share '心得 on transitioning to Web3' or 'remote work experiences', which are easier to gain traction.

Matrix strategy to reduce the risk of account bans
Exchanges now not only use official accounts but also let employees open personal accounts for interaction, which can penetrate different circles and hedge against account bans.

Target four types of accounts
Crypto influencer Viki summarizes that the four most profitable Web3 accounts on Xiaohongshu are: Career consulting, investment insights, lifestyle, and personal branding.

Risk warning: Dancing on thin ice

Xiaohongshu's review process is becoming stricter; high traffic may trigger manual reviews, leading to limited flow or account bans. Moreover, young people have insufficient understanding of contracts and leverage, and if they mislead users into losing money, it may trigger regulatory crackdowns.

But why are exchanges still desperately spending money? Because 'if you don't charge, your competitors will snatch it away!' This traffic war is like the 'prisoner's dilemma'—everyone does it, and the dividends are diluted; but if you don't do it, you can only watch others eat meat.

How can ordinary people seize the opportunity?

If you are a cryptocurrency influencer, don't just focus on Twitter; Xiaohongshu is the next incremental market! Don’t know how to create content? Learn from exchanges' methods—life-style packaging + trust marketing + matrix layout, even with only 1,000 followers, you could potentially go viral.

But remember, compliance is the bottom line; don't cross the red line, otherwise, today's Xiaohongshu might become tomorrow's Weibo—after the carnival, it's a mess.