Deep Tide TechFlow news, on August 6, Bitget, as the first cryptocurrency sponsor of the European music festival UNTOLD, will launch an immersive digital interactive installation - ₿itopia (Crypto Utopia) on site at the Romanian music festival from August 7 to 11, creating a sensory feast that blends installation art, interactive technology, and crypto culture for global music enthusiasts.
The ₿itopia installation is co-created by the renowned creative studio RenaiXance, artist Steven Mark Kübler, and creative directors Otto Plesner and Miroslava Arangutia, deeply integrating Web3 with the core of music culture. The installation centers around Bitget's mascot Bunz and features a 360° mirrored artistic space where visitors can step into its 'heart' position and trigger AI-generated real-time floral images through biometric heartbeat sensors, presenting a 'heartbeat-driven visual co-creation.' Each participant's heartbeat will be integrated into blockchain visual art.
As the first cryptocurrency brand to enter a top European music festival, Bitget is continuously injecting Web3 elements into mainstream cultural scenes through innovative forms like the ₿itopia installation. This cross-border collaboration not only serves as an important practice for Bitget to explore the connection between digital assets and popular culture but also aims to bring crypto culture closer to global users in a more immersive and interactive way, infusing the music festival with a new experience that merges technology and art.
