Binance Holder Town refers to the Towns (TOWNS) token, a project featured in Binance’s HODLer Airdrop program. Users who held BNB in Simple Earn during a specific period received free TOWNS tokens. The Towns project powers a Web3 protocol for secure, token-gated group chats. It's supported on Ethereum, BNB Chain, and Base. Trading for TOWNS started in August 2025.