Original author: Yuri
With the rapid development of AI and blockchain technology, the music industry is also experiencing an unprecedented wave of transformation. From AI-driven music generation tools like Suno and AIVA lowering the barriers for creation, to blockchain platforms like Audius and Opulous ensuring copyright and revenue distribution through decentralized mechanisms, technology is reshaping the creation and dissemination landscape of music.
Following that, Fireverse appeared before us like a breath of fresh air, bringing with it the innovative model of "AI + Web3." This AI music platform, incubated by Nobody with Mr. Stephen Chow as the First Creator, is special – it allows ordinary people to easily create music while using blockchain technology to safeguard the rights of every creator and enrich new gameplay. In simple terms, Fireverse aims to create a new music world where "everyone can create, and every work has value." The platform also deeply cooperates with the Bigo Group and 9527 offline theaters to embed film and offline scenarios; through joint activities with stars like Kay Tse and Faye Wong, it ignites the passion of creators.
We interviewed Fireverse's senior advisor Ignious Yong to discuss how Fireverse uses technology and creativity as engines to build a music utopia where "everyone can create, and creation has value," making music creation freer and more interesting.
Host: As a project incubated by Nobody with Mr. Stephen Chow as the First Creator, Fireverse carries a unique brand gene. The platform's vision is to create a new music ecosystem where "everyone can create, and creation has value." This concept must have deep reflections behind it. Can you share how this idea first emerged as a co-creation team? What unique perspectives has your personal experience brought to Fireverse?
Ignious Yong: Before investing in and supporting Fireverse, Nobody considered what creator-related tracks would stand out in the age of AI popularity: we felt that AI-generated music videos and games are likely to become a highlight of the combination of Web3 and AI. When we discussed the business logic with the Fireverse team, their thinking on business expansion attracted us. By significantly reducing the cost of music creation, more users can participate in music creation and profit from it, coupled with the dissemination power of the Web3 community, we believe this is the future of music creation dissemination and monetization.
As a project incubated by Nobody, Fireverse naturally integrates the innovative spirit of artist IP with the forward-looking nature of Web3 technology. The vision of Fireverse — "Everyone can create, creation has value" — stems from a deep insight into the pain points of the music industry: traditional music creation is monopolized by high-threshold technology and resource barriers, while streaming platforms in the Web2 era have failed to address the imbalance in revenue distribution for creators. The birth of Fireverse aims to lower the barriers to creation with AI and reshape value distribution with blockchain, bringing music back to the essence of public expression.
I myself am a music enthusiast, and I am very optimistic about the development of Web3 + AI, believing that this combination can drive more users into the Web3 field. I hope that here, everyone can create freely, publish freely, and obtain the value they deserve through on-chain mechanisms.
Host: On a technical level, how does AI music generation technology lower the barriers to creation? How can ordinary users quickly create high-quality music through the platform?
Ignious Yong: Currently, the core creative method supported by the Fireverse platform is text-to-music generation. Users do not need to understand music theory or instruments; they only need to input a text description, and the AI engine will parse keywords within 3 seconds, automatically matching rhythm patterns, chord progressions, and sound libraries to generate personalized music frameworks. It's like having a music producer who "understands human language."
For ordinary users, they only need to capture their inspiration at any time, such as: a line of poetry or a sentence, a scene, or directly record ambient sounds. AI will automatically convert it into musical elements and then make stylized improvements and detailed refinements based on this. Fireverse can help ordinary users start from scratch, greatly lowering the barriers to creation and allowing them to gain a sense of achievement in creation.
Fireverse's new music large model will soon meet everyone, undergoing comprehensive upgrades in music structure, melody logic, and style diversity, with the generated music being more in line with human auditory aesthetics and emotional expression. In the future, we will also gradually introduce humming generation, melody + lyrics combination creation, and more interactive methods to continuously expand creative freedom.
After the Fireverse TGE, we will actively develop more publishing and traffic generation features, allowing users to monetize their AI music creations more quickly. Additionally, for loyal users creating music on our platform, we will provide more rewards and support in the community for co-creating ecosystem development.
Host: What technical challenges did the team encounter in the integration of AI and Web3 technology? For example, in terms of data privacy, computation costs, or user experience? How did Fireverse overcome these obstacles?
Ignious Yong: Looking back at the entire product refinement process, the team indeed encountered some challenges. The first point is computation costs. Fireverse initially used large models to generate music, which produced high-quality music but also incurred particularly high computation costs, which was a bit of pressure for us. Later, we shifted to a combination of lightweight models + algorithm compression, reducing computation costs by 80% while maintaining quality.
In terms of data privacy, the team also realizes there is a natural conflict between the transparency of blockchain and the sensitivity of AI data. For example, the "humming generation music" feature that the team is preparing will involve users' audio data, which may bring potential risks of voiceprint information leakage. To address this, the team is also exploring the introduction of privacy protection technologies like ZK to ensure that users can have stronger data protection when participating in creation in the future.
Host: There are already some music-related projects on the market, such as Audius, which is using blockchain technology to slightly tilt the balance towards artists, while Sound is using NFTs to represent music ownership. In what aspects do you think Fireverse is more innovative compared to these projects, and what advantages does it have?
Ignious Yong: A good ecosystem needs a hundred flowers to bloom. We appreciate the explorations of excellent platforms like Audius and Sound in the Web3 music field as they have accumulated a lot of valuable experience for the industry. Fireverse does not see them as "competitors"; we hope to be mutual inspirations and co-evolving peers, just like Apple Music coexists with Spotify and many other music software, making the entire industry ecosystem more prosperous.
The biggest difference between Fireverse and these two Web3 + AI Music platforms, aside from the business model, is that we have richer resources. For example, artist IP resources, entertainment industry resources, and other AI-generated content resources. Fireverse has already engaged in deep cooperation with many well-known stars and artists, so please continue to pay attention to our ecosystem's development; Fireverse will have more exciting news to announce in the near future.
Of course, from the perspective of product logic and vision, Fireverse has significant differentiation compared to them, mainly reflected in two aspects: the accessibility of AI creation and the depth of Web3 application integration. Simply put, in addition to AI music creation, the Fireverse platform will also develop features for traffic generation and music monetization, allowing everyday users to earn money through their creations on the platform. In addition, top music artists can also co-create high-quality music with their fans on our platform.
In other words, Fireverse is trying to build a music platform empowered by AI for creation × on-chain monetization with Web3 × community co-construction driving traffic. We hope that every piece of work not only has melody but also value; every user is not just a listener but also a creator and participant, and everyone can profit on the platform.
Host: AI has indeed lowered the barriers for ordinary users to create, increasing everyone's output capacity. Do you think this might cause users to become overly reliant on tools and lose personalization, such as simply reprocessing existing music and infringing on the original author's creative rights?
Ignious Yong: This question is very insightful, and it is indeed a topic we pay special attention to when designing products, not only in the Web3 field but also in the Web2 field where AI music faces the same scrutiny.
In fact, AI is a tool that releases individual productivity rather than replacing humans. AI is indeed a tool that can make highly creative individuals more efficient while also allowing them to try music creation in a low-cost environment. Therefore, the Fireverse platform needs to enable both ordinary users and professional users to maximize their creative abilities on this platform.
Host: Fireverse's AI and Web3 technology perform excellently in generating and distributing music value. Can you share how the platform converts entertainment industry resources into business opportunities? What ecological considerations are behind this?
Ignious Yong: At that time, when the Fireverse team approached Nobody for cooperation, what they valued was Nobody's entertainment and artist resources, while Nobody was actively connecting related resources and business model suggestions when it began to incubate and invest in Fireverse.
For example, the collaboration with Kay Tse on the "Time Trilogy": users participate in team PK by generating songs through AI, and the winning works are sung by Kay Tse, with rewards and royalty distribution allocated to users. This event attracted over 7 million users, generating 300,000 songs, driving a 45% growth in platform users.
We achieved a similar effect with Faye Wong.
Additionally, Fireverse is discussing more business collaborations with the Bigo Group, so please continue to pay attention to our future ecological construction.
Host: Does Fireverse have any new developments to share with us recently? According to official data, over 500,000 pieces of music have been generated through the platform, and the music of the launched virtual idols has already exceeded 4 million views on streaming platforms like YouTube, which is an impressive achievement. What are the next steps in terms of technological iteration, listing, ecological expansion, or globalization?
Ignious Yong: As of now, the Fireverse platform has generated over 500,000 AI works, and the user base has surpassed 16 million. Its virtual idol works have received over 4 million total views on platforms like YouTube, setting a benchmark for Web3 + AI music commercialization, and it is the largest AI music platform on the BNB CHAIN, validating users' high recognition of the Fireverse platform.
In terms of technological iteration, Fireverse will upgrade its AI creation capabilities, launch an AI arrangement and vocal training system, and open style customization models.
On the ecological level, Fireverse will promote more collaborations with artist IPs and penetrate offline scenarios to achieve mutual traffic guidance among all elements and continuously occupy the market.
Host: The combination of AI and Web3 shows great potential in Fireverse. What potential application scenarios do you see for this technological integration in other industries (such as film and television arts, medical data sharing, or financial services)? How do you view the development trends of AI and Web3 integration in the next 5-10 years?
Ignious Yong: I believe that the integration of AI and Web3 is one of the most transformative technological paths for the digital society in the next decade.
There are too many possibilities that could happen; I wouldn't dare to say. What is certain is that creators will face a huge technological revolution. The cost of creation will be significantly reduced, even below more than 90% of the current costs. If future creators do not master AI-generated content technology, they will face the fate of being eliminated.
Similarly, creators who master AI-generated content technology and have good creativity will receive very good rewards. If these creators also participate in the Web3 field, they can enrich the entire Web3 ecosystem, making the general public more willing to accept Web3.
Host: Thank you for your sharing. Finally, what message do you have for music creators or community members who are paying attention to Fireverse?
Ignious Yong: Thank you all for your support and contribution to the construction of the Fireverse ecosystem. I hope the Fireverse team can live up to everyone's expectations. Moreover, I know the Fireverse team is ready to announce some significant collaborations shortly after the TGE, so please stay tuned.
Conclusion
This is not just a transformation in music; Fireverse is making creation different. They use AI to enable ordinary people to create beautiful songs, and through technological innovation, allow every creator to shine in a fair and transparent ecosystem. In Fireverse, technology is no longer cold but a warm booster, helping you turn the melodies in your mind into reality. The road ahead is still long, but Fireverse has already taken a solid step. They are opening their doors, inviting every music lover to join this exciting adventure. Whether you are a professional musician or an ordinary enthusiast, you can find your stage here and write your own music story.
This article comes from a submission and does not represent BlockBeats' views.