The Swiss are panicking. Their government is holding emergency meetings. CEOs are begging for mercy.
The tariffs were no accident.
Switzerland ran a $38.5 billion trade surplus with the U.S. last year. That’s more than Mexico!
Trump made it clear: if you want free access to America’s market, you don’t get to take and never give.
Switzerland now faces one of the highest tariff rates in the world—tied only with Syria, Burma, and Laos.
The EU got 15%.
The UK negotiated 10%.
Switzerland? 39%.
Why? Because they didn’t come to the table. They thought they were above all that.
Trump didn’t slam the door—he left it open.
The tariffs were announced on August 1, but don’t take effect until August 7.
That’s not a coincidence. It’s a negotiation tactic. And the Swiss got the message.
Within hours, Switzerland’s government called a special emergency session.
They’re offering to buy U.S. LNG, invest more in American manufacturing, and even send top officials to Washington this week to cut a deal.
About time. Fair's fair.
Swiss stock markets tanked.
Luxury brands like Cartier, IWC, Longines, and Omega all fell 3%–5% on fears of losing access to their #1 export market: the USA.
This isn’t just pressure. It’s leverage.
As Trump says: “Tariffs are a tool, not a punishment.”
He’s forcing allies and rivals alike to the table—with American jobs, energy, and investment as the deal.
And so far, it’s working.
Don’t listen to the critics.
Trump’s 39% tariff is a message: America is open for business—but not as a doormat.
Deal fair—or deal with the consequences.
The Swiss can have a better deal. They could have had a MUCH better deal 90 days ago.
