Many people still do not understand the message behind Binance's content pillar: Build. Building. Builder. This is not a generic speech aimed at the general public — in fact, it is a coded language directed at those who truly build within the ecosystem. They will only realize this when FOMO knocks at the door.
A clear example is the $BOB (Build On BNB) project. Although the name itself already makes its direct connection to the BNB Chain evident, many still doubt its origin. But the signs are everywhere — and explicit.
The upcoming listing of the pair 1000000BOB already transparently announces: BOB is a project developed by Binance Intern. And it is worth reinforcing — Binance Intern is not a separate entity from Binance. It is an internal arm, a direct extension of the organization, responsible for testing, incubating, and launching strategic projects under the brand's umbrella.
