🗣️ CEO of Apple Tim Cook stated that the company is obligated to win in the field of artificial intelligence and will significantly increase investments in this area.

He acknowledged that Apple is lagging behind competitors but noted that in the past, the company has repeatedly transformed existing technologies into new standards.

Cook compared the development of AI to the emergence of the internet and smartphones, emphasizing that Apple must actively integrate neural networks into all processes, otherwise it risks losing its position. Improvements to Siri have been postponed for now, despite the launch of Apple Intelligence.

$BANANAS31 $BANANA $BROCCOLI