on Binance is a new monetization platform within Binance Square that empowers crypto content creators to earn rewards for their work. The platform connects creators with Web3 projects through campaigns. Creators participate by completing tasks such as publishing original content with specific hashtags, following project accounts, or executing small trades. Their contributions are then tracked on a "Mindshare Leaderboard," which ranks creators based on content quality, relevance, and engagement. The higher a creator's rank, the larger their share of the campaign's token reward pool, providing a tangible incentive for high-quality, thoughtful contributions to the crypto community.