Bitcoin and gold ETFs have jointly crossed a historic $500 billion in assets under management (AUM), according to the Bold Report. As of August 2025, gold ETFs hold around $325B, while bitcoin ETFs have skyrocketed to $162B—an eightfold leap since the launch of US spot bitcoin ETFs.
This milestone reflects a growing institutional appetite for bitcoin, once considered too volatile for mainstream portfolios. Gold remains the traditional favorite, doubling in AUM since 2020, but bitcoin’s momentum is impossible to ignore. Since the ETF launch, bitcoin’s price has jumped 175%, while gold rose 66%.
The trend shows bitcoin catching up fast, offering higher returns—but also higher risks. Still, investors are clearly leaning into digital gold alongside the real thing.
Conclusion:
Bitcoin's ETF success is rewriting the rules for institutional investing, standing shoulder-to-shoulder with gold in the world of traditional finance.
Takeaways:
Bitcoin and gold ETFs now exceed $500B combined.
Bitcoin ETFs surged from $20B to $162B after US approval.
Bitcoin has outpaced gold in price growth since ETF launch.
Institutional demand for crypto is at an all-time high.
Source: Coindesk
