What else is there besides over $500 million in on-chain pledges?

To be honest, when I saw the product structure + market positioning of $TREE + Binance's direct airdrop to BNB users, I knew this thing had potential.

First of all, fundamentally, Treehouse is not a "storytelling" project, but is genuinely building the underlying interest rates for DeFi:

tETH is an ETH yield optimizer → Automatically helps you arbitrage on lending platforms

DOR is the on-chain "LIBOR rate" → Decentralized generation of a fixed interest rate standard

Why do I think $TREE has potential?

The project directly connects to Binance spot and 7 other exchanges, and there is almost no ID0/VC dumping, the price is genuinely airdropped.

Strong funding background, with a valuation of over 400 million, rumored participation from a16z, and the CEO comes from Morgan Stanley.

The product has practical value: You can earn higher and more stable interest by depositing ETH, and it can become a core tool in the future DeFi interest rate market (this positioning is very rare).

As long as you hold BNB and participate in Simple Earn from July 10–13, you can get $$TREE to invest.

Don't ask whether you can take advantage of it, ask whether you can scoop up at the bottom.

Current price is around 0.45 (down from a high of 1.5), but please note:

The annualized pre-storage before TGE is as high as 50-70%, indicating the project's sincerity towards long-term holders.

Almost all tokens are locked, and the market selling pressure mainly comes from airdrop releases.

There are almost no direct competitors in the crypto bond track; as long as institutions and stable income users enter, it will be the next foundational opportunity in DeFi.

Treehouse belongs to a web3 version of "high-interest bank + central bank interest rate establishment bureau", which is a truly missing module in the crypto market.

There may still be price dips in the short term (especially when the overall market is weak), but from a medium to long-term perspective, it has the potential to expand its market capitalization structure.