#CreatorPad Why this matters:

"Creative economy" relates to the constantly growing class of small businesses and entrepreneurs, including artisans, thought leaders, and digital content creators, which has transformed into a $104.2 billion business.

This trend reflects the increasing demand for products and services with a hint of uniqueness and personalization, especially among young consumers.

Against this backdrop, brands like Pinterest and Shutterfly are leveraging the creator economy for growth, just as new platforms like Pietra and Lumanu are helping creators scale their businesses.