Justin Sun, the man known for his ability to create hype in the cryptocurrency world, has built a crypto empire with a market capitalization exceeding $23.6 billion through a series of seemingly insane moves.
In 2019, the 28-year-old paid $4.57 million for a charity lunch with Warren Buffett. This wasn't just about buying a steak, but rather buying exposure and an opportunity to reshape his identity. He later postponed the event, citing kidney stones, but it garnered global attention and achieved top-tier marketing without even eating a steak.
In 2020, the dinner finally took place. He brought along the founder of Litecoin and other colleagues, and even gifted Buffett a phone loaded with Bitcoin and TRX. For him, attention and moments in the same frame are crucial, propelling him from a "cryptocurrency bull" to an "international financial enthusiast."
Since then, he's been on a roll: acquiring the established US exchange Poloniex, taking over the blockchain social media platform Steemit and transforming it into an expansion tool, launching the USDD stablecoin, and even becoming Grenada's permanent representative to the WTO and "interim Prime Minister of Liberland." Even more outrageous, he spent $6.2 million on a banana from an art exhibition and publicly ate it, further igniting public opinion. Everything was driven by narrative.
Today, TRON has become one of the blockchains with the highest stablecoin trading volume, with daily trading volume exceeding $24 billion and a TVL exceeding $25 billion. In July 2025, TRON's related companies rang the bell on Nasdaq, marking TRON's transformation into a Web3 technology company. Despite being sued by the US SEC for alleged market manipulation, he has remained resolute, and his ecosystem continues to expand.
On August 3, 2025, he will board a commercial rocket, becoming the "youngest Chinese commercial astronaut." Every shot is a new "visual narrative."
Justin Sun's approach is to use attention as currency and narrative as leverage, using marketing, investment and financing, and policy maneuvering to influence reality and thus strengthen his crypto empire. #美国加征关税
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