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‘The Rise of WangChai: The Reversal of Chinese Meme Culture in the Global Crypto World’
In the cryptocurrency field, the rise of meme coins can be traced back to Dogecoin in 2013, which was based on a Shiba Inu meme, originally a satire of Bitcoin, but unexpectedly became a symbol of community-driven value, with a market value that once exceeded billions.
Subsequently, projects like Shiba Inu (SHIB) and Pepe (PEPE) continued this pattern by tokenizing internet memes, emphasizing a 'useless' yet entertaining narrative that attracted a large number of retail investors.
The core of meme coins is not in technological innovation, but in cultural resonance: they generate wealth effects through community interaction, KOL promotion, and viral marketing, while reflecting the decentralized spirit of the internet. In 2024-2025, the meme coin market becomes more diverse, integrating regional cultures, such as Chinese narratives in Asia, gradually shifting from a Western-dominated to a globally diverse landscape.
Subsequently, projects like Shiba Inu (SHIB) and Pepe (PEPE) continued this pattern by tokenizing internet memes, emphasizing a 'useless' yet entertaining narrative that attracted a large number of retail investors.
The core of meme coins is not in technological innovation, but in cultural resonance: they generate wealth effects through community interaction, KOL promotion, and viral marketing, while reflecting the decentralized spirit of the internet. In 2024-2025, the meme coin market becomes more diverse, integrating regional cultures, such as Chinese narratives in Asia, gradually shifting from a Western-dominated to a globally diverse landscape.
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