ADD+ is an InfoFi-native data infrastructure platform that bridges the gap between real-world data monetization and transparent, on-chain user rewards.
Originally established as a Web2 data analytics company, ADD+ has generated millions in revenue by selling anonymized consumer insights to enterprise clients—including Fortune 500 brands. Through proprietary pipelines and ethical data sourcing, ADD+ built a scalable business that extracts actionable value from user behavior, preferences, and signals.
However, like most of the traditional data industry, this success came at a cost: users—the source of all data—were excluded from the value chain.
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