Binance, the world's largest cryptocurrency exchange by trading volume, has just launched a new feature called "Holding Interest", designed to provide users with direct interest rewards through their spot accounts. This latest move reflects Binance's ongoing efforts to enhance platform functionality and increase user interaction with supported tokens.

This feature is available for Binance app users version 3.1.0 and above and supports an ever-expanding list of tokens such as BNB, SOL, ADA, and others. Notably, Bitcoin (BTC) and Ethereum (ETH) are currently not on this list.

Simplifying Passive Income Through Spot Accounts

With this version, Binance simplifies the interest earning process by directly crediting users' spot accounts. Unlike previous interest-earning products that required users to transfer tokens to specialized interest-earning programs, this model enhances a streamlined experience and eliminates barriers in the process.

This development could encourage an increase in supported token deposits on the Binance platform, potentially reducing their circulating supply and significantly impacting token liquidity on decentralized networks.

Strategic Vision and Industry Outlook

Although Binance has not made an official statement from CEO Richard Teng regarding the launch of the holding rights, his previous remarks have hinted at the broader strategic vision behind these innovations. Teng has previously described 2025 as "the year of cryptocurrency", signaling an optimistic outlook for the growth and long-term application of digital assets.

This feature is part of Binance's broader effort to provide flexible financial tools for everyday cryptocurrency users, reinforcing the exchange's leading position.

BNB Market Update and In-Depth Analysis

According to CoinMarketCap, BNB was priced at $762.45 on August 2, 2025, with a market capitalization of $106.20 billion. The 24-hour trading volume of this token increased by 8.44%, while the 30-day price volatility shows a 15.36% increase, indicating market growth momentum.

Market data also shows that BNB continues to have high demand, supported by Binance-led utilities and ongoing token burns. As the demand for holding increases, the need may rise even higher if more users see this as a passive income strategy.

Conclusion

Binance's ownership holding feature marks a significant advancement in how users interact with and benefit from holding tokens. With direct integration into the spot account, reducing complexity and supporting an increasing range of tokens, this feature could become a major attraction for both new and existing users.

As Binance continues to innovate, this move may just be the beginning of a broader product development process focused on improving opportunities for earning passive income in the cryptocurrency space.