$BNB > **Binance Coin (BNB)** is the native token issued by the world's largest cryptocurrency exchange, **Binance**. Initially used as a **trading fee discount** tool (offering up to 75% off), it has now evolved into a **multi-functional hub** of the Binance ecosystem. It is used for paying trading fees, participating in new token launches (Launchpad), purchasing NFTs, covering travel expenses, and more. BNB also powers the **BNB Chain** (a high-performance blockchain) that supports DeFi and dApp development. Its unique value lies in its **close integration with Binance's vast ecosystem** and the ongoing deflationary **quarterly burn mechanism**.

**Key Points:**

1. Native token of Binance exchange

2. Core use: fee discount

3. Multi-functional token of the Binance ecosystem

4. Supports the BNB Chain blockchain

5. Deflationary mechanism: regular burns