Binance recently announced Treehouse (TREE) as the 29th project on its HODLer Airdrops program, generating significant buzz. This initiative rewards users who hold BNB in specific yield products with new tokens, fostering loyalty and integrating DeFi tools.
For the TREE airdrop, users who subscribed BNB to Simple Earn or On-Chain Yields between July 10-13, 2025, were eligible. A substantial 1.25% of TREE's total supply (12.5 million tokens) was distributed directly to eligible users' spot accounts an hour before trading commenced on July 29, 2025.
TREE, designed as a decentralized fixed income layer, is now available for trading on Binance with various pairs, including USDT, USDC, BNB, FDUSD, and TRY, marked with a "Seed" tag. This listing not only rewards long-term BNB holders but also expands Binance's DeFi offerings, aiming to bring more stable and predictable returns to crypto.