Main Takeaways
Discount Buy is a Binance product that lets you target buying crypto below the current market price or earn fixed rewards based on how the price moves.
It’s ideal for accumulating crypto in low-volatility markets when you want to automate your entry price and potential rewards.
You either pick up crypto at your chosen target buy price or earn an APR return — this can help reduce the need for constant chart-watching or perfect timing.
This is a general announcement. Products and services referred to here may not be available in your region. Terms and conditions apply.
What if you could aim to buy crypto below the current market price, earn rewards if prices go up, and still stay in the game even if the market moves against you? That’s the idea behind Discount Buy, a structured product on Binance that lets you target your ideal price or earn fixed rewards if the market moves higher instead. In this blog, we’ll explain how it works, when to use it, what the risks are, and why it’s a favorite among users who want to grow their crypto without guessing the perfect time to buy.
What Is Discount Buy?
Discount Buy is a structured product on Binance designed to help you grow your crypto in low-volatility markets. It’s great for users who want to either buy crypto in the future at a lower price than the current market price or earn fixed rewards if the market moves higher. You’ll need to understand a few key concepts before subscribing, as they determine how the product works.
Target Buy Price: The price you want to buy crypto at — typically lower than the current market rate when you subscribe. If the market reaches this level at expiry, you buy crypto at this pre-set price.
Settlement Price: The average market price during a 30-minute window on the Settlement Date (07:30–08:00 UTC). This price determines which scenario will apply to you.
Knockout Price: If the Settlement Price is equal to or higher than this level, you won’t buy any crypto, but you’ll get your full investment back plus APR rewards.
Settlement Date: The date your Discount Buy product ends. Based on the Settlement Price, your funds will either buy crypto, earn rewards, or a mix of both.
You’ll see all the key settings — along with your chosen crypto, subscription amount, duration, and APR — before confirming. Once you subscribe, funds are locked until the Settlement Date, and the outcome will depend on the market price at that time.
What Happens on the Settlement Date?
There are three possible outcomes when your Discount Buy ends.
What happens to your funds depends on how the Settlement Price compares to your Target Buy Price and Knockout Price.
Scenario 1: 100% of Principal Used for Purchase
If the Settlement Price is less than or equal to your Target Buy Price, you use 100% of your investment to buy crypto at the Target Buy Price.
Scenario 2: 50% of Principal Used for Purchase
If the Settlement Price is higher than your Target Buy Price but lower than the Knockout Price, you use 50% of your investment to buy crypto at the set Target Buy Price, and the remaining 50% is returned to you in stablecoins.
Scenario 3: 0% of Principal Used for Purchase; Earn APR Rewards
If the Settlement Price is equal to or higher than the Knockout Price, you don’t buy any crypto. Instead, you get your full investment back — plus fixed APR rewards.
How Discount Buy Works: A 10,000 USDC BTC Discount Buy Example
Let’s walk through an example to see what Discount Buy actually does, and how your outcome depends on where the market ends up. Imagine you’ve got 10,000 USDC and you want to potentially buy bitcoin at a target price or earn some passive rewards if that doesn’t happen. You choose the following setup:
Target Buy Price: $75,000
Knockout Price: $90,000
Duration: 10 days
APR: 20%
Once you subscribe, your 10,000 USDC is locked. What happens next depends on the market price (known as the Settlement Price) when the 10-day period ends.
Here’s how it could play out:
If the Settlement Price is $74,000 → You buy BTC using your full investment. You receive 0.1333 BTC (10,000 ÷ 75,000).
If the Settlement Price is $85,000 → You buy BTC with half your funds and get the rest back. You receive 0.0666 BTC (5,000 ÷ 75,000) and 5,000 USDC.
If the Settlement Price is $92,000 → No BTC is bought. You receive your 10,000 USDC back, plus 54 USDC in APR rewards.
Each outcome reflects a different market path, but in every case, your capital is working toward something. Whether you end up buying BTC or earning stable returns, you’re taking a structured approach to crypto accumulation.
Where Does the “Discount” Come In?
At first glance, it might seem confusing.
In the example above, if the Settlement Price is $74,000, you still buy BTC at $75,000 — higher than the market. Where’s the discount?
It comes down to timing. The discount in this outcome refers to the market price when you subscribed, not the price at expiry. If BTC was trading at $78,000 and you set a Target Buy Price of $75,000, you locked in a lower entry (that’s your discount).
The clearest benefit and discount, however, comes if the Settlement Price lands between your Target Buy Price and Knockout Price; for example, $85,000. In this case, you still get to buy BTC at $75,000, a $10,000 difference per BTC. Even though you only use half your funds to buy, it’s still crypto at a clear discount to the market.
This is where Discount Buy shines: helping you accumulate below market, even when prices rise after you subscribe.
When to Use Discount Buy To Buy Crypto on Binance?
Discount Buy is most effective in markets that are relatively stable, where prices aren’t swinging too far in either direction. This setup works well when the market finishes between your Target Buy Price and Knockout Price. You then get to buy crypto below the current market value, which is where the biggest advantage comes in.
It can also be a useful tool if you already hold stablecoins and want a more structured, hands-off way to grow your portfolio. You set your entry point and potential reward, then let the product run its course — no active trading needed.
Unlike other structured products like Dual Investment — where users often prefer the price not to hit the target — Discount Buy is generally used by those who want to accumulate crypto at their chosen price. It’s ideal if you’re hoping to buy, but happy to earn a return if the market moves higher.
What Are the Risks?
Discount Buy can be a smart tool for building your crypto portfolio, but it’s not for everyone. When you subscribe, your money is locked in. That means you can’t take it out or use it for anything else until the product ends on the settlement date. If you suddenly need access to those funds, they won’t be available.
There’s also the chance that you might end up buying crypto at an above-market price during periods of high market volatility. Let’s say you choose to buy BTC at $75,000, but the price drops to $65,000. Because your Target Buy Price is fixed, you’ll still buy it at $75,000 — and miss out on the lower price.
If you’re new to structured products or not sure how they work, take time to learn more, or try simpler tools first. But if you understand the setup and are looking to earn or accumulate in sideways markets, Discount Buy can be a powerful option. The most important takeaway is to do your own research and ensure your investment decision is suitable for your risk profile.
How to Subscribe to Discount Buy on Binance
Getting started with Discount Buy is quick and easy:
Log in to your Binance account and head to [Earn] → [Advanced Earn] → [Discount Buy].
Pick your crypto (BTC or ETH), then choose your preferred Target Buy Price, Knockout Price, APR, and Settlement Date.
Enter your investment amount, review the terms carefully, and complete the knowledge assessment.
Confirm your subscription. You’re all set! You can track your active products via [Earn History].
Just remember — once you subscribe, your funds are locked until the Settlement Date.
Final Thoughts
Discount Buy can be a smarter way to grow your crypto holdings. Whether you end up buying BTC or ETH below market price — or earning rewards instead — it’s a flexible tool for navigating calmer markets. With zero trading fees and tailored terms, it can be a good tool for anyone looking to accumulate crypto without constantly watching the charts.
Just keep in mind: Discount Buy isn’t risk-free. Your funds are locked until the settlement date, and market swings could mean missing out on better prices. Please always make sure you fully understand the mechanics before diving in.
That said, if you’re comfortable with the setup, Discount Buy can be a powerful way to put your stablecoins to work, and move one step closer to your crypto goals.
Further Reading
Risk Disclaimer: Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Discount Buy is a high risk product requiring the consideration of numerous variables. You cannot redeem early and you may be required to trade at a rate less favourable than the market rate on the Settlement Date. Not financial advice. For more information, see our Terms of Use and Risk Warning.
