ZORA has been surprisingly strong these past few days. It’s a project that initially wasted everyone’s attention by selling various colored 'NFT balls.' After the token launch, it experienced a significant drop as expected but astonishingly increased tenfold within three weeks, raising its market value from 30 million to 300 million USD. It even sparked debates among KOLs with differing views on whether the 'content token' concept is reasonable.
It is uncertain whether ZORA has any undisclosed news. One current logic is that the Coinbase Wallet brand has been upgraded to The Base APP, with hopes of making it Coinbase's own WeChat, so content and social aspects have become areas of great importance for Coinbase, which is also Zora's track. Thus, Zora, initially valued at 30 million USD, has been driven up to 300 million.
In any case, after Degen, Virtual, and Cookie, it has been a long time since we've seen such a surge of funds on Base. We need to pay attention to the Base ecosystem driven by ZORA.
Board token
TBA (tba.market) and ART (art.fun), two boards focusing on new tokens in the Zora ecosystem, remind one of the Cookie era. However, compared to the extremely refined boards like Pump.fun, TBA and ART still have a lot of room for improvement. These two have yet to take off and will need time.
Social
Since Base is so focused on social aspects, Noice must be mentioned. At the recent Base TBA conference, Noice's founder was one of the two guests not from the Coinbase team. Noice is also a Mini App built into the Farcaster client, allowing for tips and interactions. It has already reached a record high, with a market value of 15 million USD.
AI
Although it's an old narrative, everything can be AI, like Vine. The AI on Base is relatively simple, mainly targeting Virtual, Cookie, Clanker, and similar assets that have hardly moved. The most significant recent change worth mentioning is BNKR (Bankr). Coinbase Ventures recently announced support for the Bankr platform, with fees also being repurchased, and they might even buy back another token from Dev, TN100x.
New content token
This is purely speculation. Stepn's Mable recently announced the establishment of a new social protocol, Trend. Driven by ZORA, there are opinions that new content tokens will emerge on Base.
Some content creators are already making money on The Base App by posting and trading posts, similar in logic to Trend. The first one, Amber, has already made over 500 USD from trading posts. Perhaps we can envision more celebrities appearing on Base, promoting their own content.
