Binance's layout in the field of fan tokens reflects its strategic ambition to introduce traditional sports traffic into the crypto market. By integrating transactions, community governance and event resources, it has pushed this sector from the margins to the mainstream. The following is a comprehensive analysis from three aspects: development history, contract trading impact and future price forecast:
1. The past and present of Binance’s fan token sector
1. Strategic Origin and Ecosystem Construction
- Trial phase (around 2022): Binance leverages the popularity of global events such as the World Cup to intensively launch fan tokens (such as LAZIO, SANTOS, PORTO) through Launchpad and Launchpool, and build an exclusive fan token platform that integrates voting, NFTs and exclusive rights (such as tickets, box experience), forming a closed loop of "exchange + public chain + community".
- Core goal: Convert hundreds of millions of fans of football clubs into crypto users. For example, Lazio tokens (LAZIO) provide on-chain voting and NFT collection functions, becoming a benchmark for the combination of sports and crypto.
2. Evolution and Controversy of Community Governance
- Restart the voting mechanism in 2025: Introduce "Vote to List" and "Vote to Delist", and users need to hold ≥ 0.01 BNB to participate in decision-making. This move will enhance the community's voice and stimulate BNB demand, but it will also lead to vote manipulation and vicious competition among project parties (such as airdrop bribery).
- Case: GPS tokens were voted off due to low liquidity, setting a record for the fastest delisting, reflecting Binance’s market-clearing strategy of accelerating the elimination of inefficient assets.
2. The disruptive impact of contract trading on fan tokens
1. Short-term price effect of listing contracts
- Surge logic: The launch of contracts significantly amplifies liquidity and speculative demand. For example, after SANTOS launched perpetual contracts (supporting 75x leverage) in October 2024, the price doubled within 24 hours because leveraged trading attracted short-term capital inflows.
- Plunge risk: High leverage increases volatility. In April 2025, ACT and IP tokens plummeted by more than 30% in a single day due to a chain reaction of contract market liquidation, and then rebounded quickly, highlighting the speculative nature of prices being decoupled from fundamentals.
2. The long-term structural impact of contract trading
- Liquidity differentiation: Top tokens (such as CHZ and LAZIO) receive continuous liquidity support due to contract transactions, while small and medium-sized tokens may be gradually marginalized due to lack of contract support.
- Concerns about market manipulation: High trading volume of contracts can easily lead to "pump and dump" traps. For example, institutions create panic selling by opening short orders in large numbers, and then buy up shares at low prices.
3. Fan Token Price Prediction: Short-term Event Driven and Long-term Value Reconstruction
Short term (2025-2026): dominated by event cycles and contract effects
- Bullish catalysts:
- 2026 World Cup Warm-up: Historical data shows (such as the 2022 World Cup) that fan tokens increased by an average of 2-3 times during the event (for example, SANTOS reached a peak of $6.5).
- Expectations for new contracts: If Binance adds contracts for top club tokens such as Manchester City (CITY), it may replicate the short-term surge in SANTOS.
- Downside risks:
- After the event, liquidity was withdrawn and tokens generally retreated by more than 50%;
- Regulatory black swans (such as the 10 billion yuan fine in Nigeria) may cause panic in the sector.
Long term (after 2027): Application scenarios determine survival space
- Value support path:
- Scenario deepening: If the token is bound to the club's business ecosystem (such as on-chain ticketing, copyright NFT sharing), the market value of the leading projects (CHZ, PSG) may exceed US$1 billion;
- BNB ecosystem empowerment: BNB destruction mechanism (deflation) and deepening of on-chain governance may indirectly boost fan tokens issued by the BNB chain.
- Elimination crisis:
- Tokens that lack real use (such as pure meme-based fan tokens) face pressure to be delisted;
- Continuous selling pressure on high FDV (fully diluted valuation) projects (e.g. AEVO fell 88% after its launch).
4. Key conclusions and investment strategies
1. Binance’s core role: From issuing platforms, voting governance to contract launch, Binance has become the “rule maker” of the fan token market through full process control, but over-reliance on hot spots has led to increased value fluctuations.
2. The double-edged sword of contract trading: short-term profit amplification, long-term need to be vigilant about leverage liquidation risks (refer to ACT case).
3. Timing and currency selection strategies:
- Short term: focus on the World Cup cycle + new contract events (such as LAZIO, SANTOS);
- Long-term: Choose tokens that are tied to top clubs and have real profit scenarios (such as CHZ);
- Risk aversion: Avoid projects with low liquidity (<20%) and high FDV.
💡 Summary: In the final analysis, it is because fan tokens are cheap and undervalued overall. The recommendation index is five stars. Fan tokens with contracts are especially recommended, and the growth potential is more than ten times.
