Now 'Binance Alpha' has become one of the important channels for value discovery. The Verasity ($VRA ) that is launched today is quite special.
👉 Those who have engaged in 'advertising' business should know that the cost of advertising is enormous, often reaching tens of millions to billions.
Taking game advertising as an example, the advertising cost for Genshin Impact in the US in 2024 alone exceeds 1 billion USD, a large portion of which is siphoned off by fraudulent advertising activations. How do we filter out this fake volume?
Verasity @verasitytech specializes in this area, helping advertisers identify and filter out fake ad traffic, paying only for genuine ad conversions.
Currently, the price has violently rebounded by 30% since opening, indicating that this project is quite strong. It seems that everything is just beginning?
1️⃣ Verasity's Professional Barrier
Verasity's PoV module has not only secured US patent US 10956931B2 but also passed the review of the National Intellectual Property Administration of China, making it the world's first approved blockchain anti-fraud patent portfolio in advertising.
2️⃣ Real-Time On-Chain Verification
PoV completes 200+ dimensional fingerprint verification (including: browser fingerprint, device ID, completion rate, focus status, etc.) in milliseconds when the advertisement is displayed,
and writes the hash onto the chain: the payment from the advertiser and the revenue share for creators rely solely on this on-chain record for settlement, eliminating traditional black box statistics and post-event log tampering. Each activation payment leaves an evidence chain on the blockchain.
3️⃣ Machine Learning Dynamic Evolution of Anti-Bot Strategies
The model continuously learns and trains to identify the latest bot behaviors, forming a closed loop of 'learning → training → evolution', while most anti-fraud SaaS still rely on static rules.
💡 It is worth mentioning:
Compared to other on-chain advertising projects, Verasity unifies 'verification - payment - incentive' and has already integrated with Amazon Ads and Google Ads.
Taking Google as an example, advertising revenue accounts for 80% of the company's total income, making advertising income the most important source of revenue for internet businesses. The trend of this business going on-chain is inevitable, and the pie is large enough, making Verasity's development prospects very promising.
Finally, $VRA has already launched 'Binance Alpha Trading Contest', and those still scoring can start trading now.
