AdEx is a Blockchain-based advertising network aimed at enhancing transparency and efficiency in the online advertising industry.
The project aims to address issues of fraud, data security, and improve user experience using smart contract technology on the Ethereum platform.
MAIN CONTENT
AdEx uses Blockchain to make advertising transparent and automate processes through smart contracts.
The project provides equal benefits to publishers, advertisers, and users with the ability to control personalized advertising.
The ADX Token plays a crucial role in staking, governance, and incentives on the platform.
What is AdEx?
AdEx is a Blockchain advertising network designed to address the limitations of traditional advertising, such as ad fraud and data security. According to the CEO of AdEx, the project focuses on building an advertising ecosystem based on user consensus, creating a trustworthy and transparent environment for both advertisers and consumers.
Under the smart contract layer on Ethereum, AdEx allows users to choose to receive relevant ads while providing detailed reports and effectively protecting privacy.
What are the standout features of AdEx?
AdEx is developed on Ethereum, ensuring transparency through smart contracts while effectively protecting users' personal data. This feature enhances security and credibility for the entire advertising system.
AdEx also supports multiple platforms, including both mobile and desktop devices, ensuring seamless and easy interaction for users. Additionally, users have full control over the types of ads they receive, tailored to their preferences and needs.
What issues does AdEx address in advertising?
The project excels in addressing the lack of user consensus in advertising, making ads more personalized and enhancing conversion efficiency. At the same time, AdEx minimizes fraud by applying blockchain technology to transparently track every step of the advertising campaign.
User data security is prioritized with a data anonymization system to prevent misuse. In particular, AdEx helps reduce the need for ad blockers by providing valuable and truly relevant ads to users.
"Blockchain technology not only creates transparency but also helps maximize privacy protection, thereby building a solid trust between users and advertisers."
Michael Berliner, CEO AdEx, 2024
What benefits does AdEx offer to users?
For publishers
Publishers can flexibly control the ads that appear on their platforms and increase revenue thanks to AdEx's effective solutions. For example, website administrators using AdEx have reported a 25% increase in ad revenue due to campaign optimization.
Additionally, AdEx helps eliminate unwanted ads, better protecting user experience based on real feedback data.
For advertisers
Advertisers are supported to target more accurately, ensuring they reach the right potential audience. This not only increases conversion rates but also optimizes marketing budgets.
The software also allows customization of ad display time across multiple websites, enhancing overall campaign performance with transparent and detailed data.
For users
Users have the right to choose the types of ads they want to see, thus saving time and increasing engagement. The advertising experience becomes friendlier and more enjoyable, helping reduce the feeling of being bothered by irrelevant ads.
What is the overview of the ADX Token?
The ADX Token is an important asset developed on the Ethereum Blockchain according to the ERC-20 standard. With a maximum total supply of 150 million ADX and a current circulating supply of about 144 million, the Token plays a central role in the platform.
ADX is used in many scenarios such as staking, receiving platform incentives, rewards for validators, and participation in project governance, creating sustainable development motivation.
How is the ADX Token allocated?
The token is allocated reasonably to ensure a balance between project development, community rewards, and governance structure. For instance, a large portion is allocated for staking and activities that incentivize system security.
ADX Token Allocation
What are the standout points in AdEx's development roadmap?
In the near future, AdEx will implement upgraded versions integrating AI and ZK (Zero-Knowledge Proof) technology to improve analysis and security capabilities, optimizing the advertising process and protecting user data.
Who is on the AdEx development team?
The development team consists of experienced experts in the fields of Blockchain and digital advertising, with a track record of working at leading technology companies. This ensures the project has a solid foundation and a long-term growth vision.
Who are the notable investors and partners of AdEx?
Investors
AdEx has successfully raised $2.5 million from reputable investment funds such as Ascensive Assets, Maven Capital, Zee Prime, and MetaCartel Ventures, demonstrating strong market confidence in the project's growth potential.
AdEx's fundraising data - according to Cryptorank
Partners
Information on official partners is being finalized, with plans to expand the collaboration network to increase ecosystem value.
Summary
AdEx is considered a promising project in the Blockchain advertising industry with many advantages in transparency, security, and user experience optimization. Information about the ADX Token and development plans aligns with modern technology trends, providing investors with a comprehensive view for informed decision-making.
Note that this is not investment advice; you should consider carefully before participating.
Frequently Asked Questions
What Blockchain technology does AdEx use?
AdEx operates on the Ethereum Blockchain and employs ERC-20 standard smart contracts to ensure transparency and security.
What are the main applications of the ADX Token?
ADX is used for staking, receiving platform incentives, rewarding validators, and participating in project governance.
Who are the major investors of AdEx?
The main investors include Ascensive Assets, Maven Capital, Zee Prime, and MetaCartel Ventures, with a total funding of $2.5 million.
How does AdEx help publishers increase revenue?
AdEx provides advertising control technology and detailed reporting to help publishers maximize profits and protect user experience.
What notable development plans does the project have upcoming?
AdEx will integrate AI and ZK technology to enhance security and advertising effectiveness in the near future.
Source: https://tintucbitcoin.com/adex-adx-la-gi/
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