Binance Alpha, launched in December 2024, is a pioneering platform offering early access to Web3 projects through token generation events (TGEs) and exclusive airdrops. Designed to reward active users, Binance Alpha uses an Alpha Points system, where points are earned via trading, holding assets, or engaging in platform activities like quizzes and referrals. These points unlock airdrop eligibility, often requiring thresholds like 180 points, as seen in the UPTOP airdrop, which distributed $340,000 in tokens. Airdrops, such as those for ZORA and TAC, provide low-risk, high-reward opportunities, with May 2025 airdrops yielding $1,804 per user on Day 1. However, rising thresholds, like 233 points for Open Loot, and bot activity pose challenges for retail investors. To participate, users need a verified Binance account and consistent engagement to maximize rewards