Recently, the cryptocurrency world has seen another wave of 'avatar changing' frenzy, with the entire internet embracing the chubby penguin (Pudgy Penguins) trend! This is more than just NFT avatars; this chubby little penguin is transforming into a Web3 super brand that integrates IP, physical products, games, and underlying infrastructure. Today, let’s delve into the ecological secrets and future trends behind the chubby penguins! 🚀
1. The chubby penguin has ignited a Twitter avatar trend🔥.
Have you noticed a bunch of people changing their avatars to chubby penguins on Twitter recently?
That's right, Pudgy Penguins' recent second-generation PFP images have ignited social platforms, and even major institutions can't sit still — from Coinbase, Binance.US, OpenSea, OKX, BitMart, to even Nasdaq ringing the bell with penguins! 😮💨 This wave of chubby penguin avatars has certainly taken the entire industry by storm!
Especially the veteran asset management company VanEck is really impressive, changing to a chubby penguin avatar in 2024, and even rang the Nasdaq opening bell this June with a physical chubby penguin doll!
What does this mean? Traditional finance has officially begun to view Web3 IP as mainstream assets.
Token performance is also skyrocketing:
As of mid-July, the chubby penguin token $PENGU had risen over 216% in one month, with its market cap once exceeding $2.8 billion. NFT trading volume soared to $13.726 million, a 111% increase from the previous month! This heat is a definite 'benchmark for recovery.'
2. The chubby penguin is not just cute; it is a Web3 composite ecosystem!
Don't think that Pudgy Penguins is just an avatar NFT project anymore.
It has actually evolved into an ecosystem that includes:
✅ IP Authorization
✅ Physical Toys
✅ Blockchain Games
✅ Meme Economy
✅ Layer2 Network
…a multidimensional Web3 ecological brand.
In 2022, the NFT bear market hit, with many projects going to zero, but the chubby penguin stood strong, leveraging its super cute IP to thrive in branding, culture, and commercialization. Now, it has evolved from an 'avatar project' into a diversified Web3 ecosystem, telling a complete story of a 'decentralized Disney.'
According to official data, as of July 2025:
🧸 Pudgy Toys' physical toy sales exceeded $10 million.
🕹️ The number of game users exceeded 60,000.
🌐 The self-developed Layer2 'Abstract' has nearly 2.5 million active users.
This scale is no longer just an 'avatar project'; it is building a brand empire for Web3 🏰.
🧸2.1 Physical Toys: From NFT to Walmart Shelves
In 2023, Pudgy Toys officially launched, and within just a few months, they soared to the Amazon best-seller list! They are now directly entering over 10,000 Walmart stores across the United States.
Moreover, Pudgy links NFT authorization to toy sales, allowing NFT holders to earn a share of the product sales.
👉 This turns holding into a real commercial 'equity,' significantly enhancing user engagement and loyalty.
🕹️2.2 Gaming Sector: Lightweight, on-chain native, and fully social.
In May this year, Pudgy Penguins launched its first on-chain light battle game, Pengu Clash, developed on the TON blockchain, which attracted over 60,000 players in its first week.
What's even more significant:
🎮 Expected to launch in summer 2025, 'Pudgy Party' — a multiplayer survival adventure game, which has already garnered nearly 100,000 Twitter followers.
The style is relaxed, suitable for casual socializing, perfectly matching the entertainment rhythm of Web3 natives.
🧠2.3 Abstract: The 'brain' behind Penguins' L2.
Abstract is a ZK-Rollup Ethereum Layer2 network jointly launched by Igloo Inc and Cube Labs, the parent company behind Pudgy Penguins.
Featuring:
✅ Wallet experience without mnemonic phrases (lowering user barriers)
✅ High performance, high scalability
✅ Tailored for gaming + NFT applications
📈 TVL has reached $42.6 million (a year-on-year increase of 533% since the beginning of the year)
Active users fluctuate steadily between 50,000 and 200,000.
Major ecological projects include:
🐧 Abster: The chubby penguin ecosystem's MEME mascot, currently valued at over $37.6 million.
🎟️ PollyPrize: An NFT lottery platform based on a raffle mechanism, with prizes including Moonbirds, Goblintown, and other OG projects.
💎 More applications are expected to launch in the future!
3. Pay attention to these three major events next; otherwise, you will miss out on chubby penguin Alpha!
1️⃣ $PENGU spot ETF application in progress.
Canary Capital has submitted an ETF product application based on $PENGU to the SEC; once approved, it will be the world's first spot ETF for NFT native assets!
Institutional entry + compliant circulation, if this wave succeeds, the chubby penguin's status will be directly elevated.
2️⃣ Abstract TGE may start before the end of the year.
The official team has repeatedly stated that after the launch of the Abstract mainnet, there will be a token issuance (TGE).
After the token economy is implemented, it will inject strong incentive mechanisms into the entire ecosystem, inevitably impacting:
$PENGU's value anchoring
The popularity of MEME projects like Abster and Polly
Ecological user activity & DAU
3️⃣ Countdown to the launch of the game (Pudgy Party).
The lightweight multiplayer survival game is expected to officially launch this summer, integrating MEME characters and IP into the game, creating an ecological closed loop and providing explosive points for social + entertainment + economic models.
🎯 Summary: Pudgy is not an NFT; it is the beginning of a Web3 brand empire.
From the early avatar NFT project to now building an ecosystem that connects IP → products → community → public chain → entertainment → finance, Pudgy Penguins is proving in its own way that:
NFT projects can also walk the path of 'Web3's Disney'!
When you think NFTs are just JPEGs, they have already turned Web3 into a brand empire + on-chain nation.
If BAYC represents the first half of Web3, then Pudgy Penguins may represent the next cycle's IP giant.
This closed-loop ecological model can maintain high popularity and commercialization even in the currently sluggish NFT market, making it a true industry model.
The cryptocurrency world changes rapidly, with opportunities and risks coexisting. Learning to enter and exit strategically and protecting your capital are key to steady progress and wealth accumulation.✍️
Remember to DYOR, manage risks well, and wish everyone smooth sailing in the cryptocurrency world! 🌊
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