The price of ETH rose over 20% in a week, and global surveys show growing interest in buying the cryptocurrency. What is driving this movement?
Increase in retail interest and institutional accumulation
Ethereum (ETH) had a solid recovery of 20.65% in the last seven days, reaching a price of $3,713.24 on Monday, July 22, according to data from CoinMarketCap.
This sustained growth not only reflects the renewed market appetite but is also accompanied by an important pattern: a sharp increase in Google searches for the term 'Buy Ethereum', which has had several significant peaks since July 17.
The phenomenon is particularly notable because these peaks are not isolated. The frequency and magnitude of the queries — with levels reaching 100 on the Google Trends scale — suggest an increase in retail interest, perhaps driven by rumors of new developments, favorable technical signals, or simply by the FOMO (fear of missing out) effect from price movements.
Search trend for 'Buy Ethereum' in the last week.
Ethereum is preparing for Fusaka: the hard fork that redefines the network
Solid fundamentals and on-chain signals
The market capitalization of Ethereum remains at $448.23 billion, with a daily trading volume of $44.52 billion and a volume/market cap ratio of 9.93%. Its circulating supply is 120.71 million ETH, with no maximum limit, further differentiating it from Bitcoin.
Beyond the speculative component, several fundamental factors may be reinforcing the bullish momentum:
Sustained inflows into Ethereum spot ETFs, reflecting growing institutional interest and a consolidation of the asset in traditional portfolios.
Expectations are high for the Fusaka hard fork, scheduled for November, which will unify the Pectra (execution layer) and Electra (consensus layer) improvements, aiming to optimize user experience, strengthen network security, and pave the way for structural innovations, such as Verkle Trees.
Capital rotation from Bitcoin to ETH, as BTC loses strength and investors seek exposure to assets with higher short-term appreciation potential.
All of this is happening in a context where the Ethereum ecosystem continues to consolidate its position in decentralized finance (DeFi), non-fungible tokens (NFTs), and Web3 applications.
The graph confirms: interest in Ethereum is increasing
The search trend landscape is clear: five intense peaks between July 17 and 22, demonstrating a growing pattern of attention. This not only drives volume and liquidity but may also reinforce positive feedback cycles in short-term pricing.
