KuCoin has entered the second half of 2025 with solid momentum, following a strong first half defined by robust market growth, regulatory advancements, and a deepened focus on user security and product innovation. With over 41 million registered users and major gains across key regions, the global exchange is reinforcing its position in the rapidly evolving digital asset landscape.
In TokenInsight’s H1 2025 Exchange Industry Report, KuCoin was ranked among the top five centralized exchanges by market growth, a recognition that reflects the platform’s expanding global reach and growing user base. These gains were especially prominent in regions such as MENA and LATAM, where spot trading volumes saw double-digit growth, driven by KuCoin’s efforts to build accessible and localized trading infrastructure.
Regulatory compliance was a central theme of KuCoin’s first-half strategy. The company submitted its Markets in Crypto-Assets (MiCA) license application in the European Union, positioning itself ahead of the upcoming regulatory framework. One of the most notable milestones was the launch of KuCoin Thailand, the brand’s first fully licensed digital asset exchange regulated by the Thai SEC. This marks a significant step in KuCoin’s commitment to operating within local regulatory frameworks and expanding into high-potential jurisdictions.
KuCoin also continued to invest heavily in security and operational integrity. In H1 2025, the exchange obtained SOC 2 Type II and ISO 27001:2022 certifications, both globally recognized standards for information security. It also integrated BitGo’s Go Network to provide institutional-grade asset custody, backed by up to $250 million in insurance protection. A top-tier AAA rating from CER.live placed KuCoin among the four most secure exchanges in the world. These developments are part of the platform’s ongoing $2 billion Trust Project, which aims to strengthen transparency and long-term reliability for its users.
Meanwhile, innovation across KuCoin’s product ecosystem continued to drive user engagement. KuCoin Pay expanded its footprint in Southeast Asia, enabling crypto payments for real-world purchases via AEON’s VietQR and QR Ph code systems. KuCard experienced over 30% growth in transaction volumes and introduced an 8.5% cashback feature in KCS for high-tier users. The KuCoin Trading Bot platform also reported impressive growth, with 8.9 million bots created and a 40% increase in trading volume, largely attributed to the addition of AI-powered features earlier this year. To meet demand from a growing and diverse user base, the exchange also listed more than 170 new tokens and 106 futures trading pairs.
KuCoin’s impact extended beyond trading floors. As part of its broader social responsibility initiatives, the exchange distributed 9,700 solar lamps and 5,000 menstrual hygiene kits to underserved communities, positively affecting more than 50,000 people. These efforts were recognized with the UNWWO CSR Award. KuCoin has also received industry honors, including “Best Crypto Exchange 2025” from both Forbes Advisor and CoinBureau, as well as high rankings on CoinGecko and CoinMarketCap.
As KuCoin looks ahead to the second half of the year, the company is preparing for further market entries, infrastructure upgrades, and regulatory engagement across multiple jurisdictions. The exchange’s trajectory in 2025 reflects a strategy built on trust, compliance, and innovation—setting the stage for continued leadership in the global digital asset economy.
The full H1 2025 report is available here.
