Mexican real estate giant Grupo Murano aims to completely change the financial workings of the sector by making a $1 billion investment in Bitcoin (BTC).
Grupo Murano, a real estate firm operating in Mexico with a total value of over $1 billion, is preparing to convert a large portion of its assets into Bitcoin with a radical decision. This strategy, announced by the company’s CEO Elías Sacal, aims to strengthen the company's balance sheet by freeing it from traditional methods and to benefit from Bitcoin’s long-term value increase.
Sacal emphasized that traditional real estate investments are struggling with rising interest rates, highlighting Bitcoin's critical role in this area. He stated that in an environment where interest rates have risen from 4% to 9%, the financial stability and low transaction costs offered by Bitcoin would provide significant advantages in the sector. The company aims to maintain operational control while converting its assets to Bitcoin by using refinancing and sale-leaseback methods.
How Will the Transition from Real Estate to BTC Happen?
According to the company’s statements, Grupo Murano will not only operate hotels with brands such as Hyatt and Mondrian, but will also convert the assets obtained from commercial and residential projects in cities like Cancun and Mexico City into Bitcoin. The company will also provide its customers with the option to pay with Bitcoin by installing Bitcoin ATMs in its hotels and will partner with a major payment platform to facilitate Bitcoin payments, especially for American customers.
Sacal states that they aim to increase the company's total Bitcoin reserves to $10 billion within the next five years. This plan involves allocating 70% to 80% of the company’s capital directly to Bitcoin investments. The company will also organize training programs to explain the advantages of Bitcoin to investors and employees in the real estate sector.
Latin America Can Unite with Bitcoin
Sacal points out Bitcoin's potential to unite Latin American economies. The CEO argues that countries in the region could reduce their dependence on tourism and foreign money by adopting Bitcoin, stating that the example of El Salvador has inspired other countries.
Grupo Murano's move is seen as an important indication of how revolutionary the use of Bitcoin can be in capital-intensive sectors. According to Sacal, in the future, the real estate sector will be managed through Bitcoin transactions on a global scale, and this new order will be more stable, efficient, and decentralized.