Trump Media & Technology Group has accumulated approximately $2 billion in BTC and bitcoin-related securities as part of its treasury strategy, the company announced on July 21.
Trump Media purchases $2 billion in Bitcoin using liquidity reserves.
According to the announcement published on Monday, this stake accounts for about two-thirds of the company's total liquid assets, valued at approximately $3 billion. Trump Media operates the Truth Social platform, the Truth+ streaming service, and the Truth.Fi FinTech brand.
The statement also noted that $300 million has been allocated to buy options for bitcoin-related securities. The company stated plans to continue acquiring leading cryptocurrency assets bitcoin (BTC) and related assets, potentially converting options into spot bitcoin based on market conditions.
According to the announcement, these assets are intended to generate revenue and may fund the further acquisition of cryptocurrency assets. CEO Devin Nunes stated that this move aims to execute the company's publicly announced bitcoin treasury plan.
He claims these assets are intended to ensure 'financial freedom', protect against 'potential discrimination from financial institutions', and create interactions with utility tokens planned for the Truth Social ecosystem.
Trump Media is traded on Nasdaq and NYSE Texas under the ticker symbol DJT. The company's strong pivot towards bitcoin reflects a strategy that bets on digital autonomy, linking the company's media ambitions with the decentralized nature of cryptocurrency.
When traditional finance (TradFi) encounters ideological resistance, the company's balance sheet may signal more than just fiscal policy - it reflects a cultural stance. Whether this gamble - or the broader collection of Bitcoin investment funds - pays off will depend on many factors beyond technical indicators and price movements.