Fans of popular Spanish lifestyle brands like Mc Haus, Greencut, FITFIU Fitess, among others have probably contributed thousands of euros towards these brands’ success, often without realizing that their loyalty could one day be worth an actual stake in the company.
In this context, thanks to Beself Brands’ BeToken offering, the first fully regulated offering of tokenized shares in the country, investors can now become shareholders in the company (gaining voting and dividend rights) by simply buying the asset.
To elaborate, BeToken has been registered in Spain’s official registry of tokenized issues via its designated ERIR URSUS-3 Capital. However, the registration does not imply a review or approval by the CNMV of the issuance conditions or the information provided by Beself Brands.
Also, rather than being sold through a brokerage or negotiated in closed-door rounds, these tokens are being offered directly to the public with entry thresholds having been lowered to just €100, making investment more inclusive than a typical IPO.
In fact, each token represents a one-to-one replica of a company share, and is issued using the ERC-3643 standard, which enables on-chain identity verification, KYC/AML enforcement, and conditional transfers.
So, what's the hype all about?
Over the past decade and half, Beself Brands has established itself as a European e-commerce powerhouse, overseeing a portfolio that includes high-demand consumer brands sold through platforms like Amazon, Leroy Merlin, and Fnac.
Through the release of BeToken, the firm is tokenizing 100% of its share capital, effectively merging its community of users with its pool of investors. To elaborate, the firm is set to release 2.97 million $BeTokens during its initial rollout phase, with the supply capped and distributed across summer and fall 2025.
Token holders, be it long-time customers or new backers, are entitled to receive annual financial statements, vote on key company decisions, and access performance updates directly through the investment portal.
Moreover, it bears mentioning that the founders will be limited to unlocking no more than 10% of their holdings annually while at the same time a liquidity reserve of €500,000 has also been earmarked. Lastly, by the beginning of the second year, dividends are expected to be distributed to token holders.
A new ethos of belonging?
The narrative surrounding BeToken seems to not be centered purely around investment, but around identity, with Beself Brands CEO Mireia Calvet recently being quoted as saying: “BeToken is not just an investment, but a way of belonging.”
In this way, the dynamic of “us versus them” (i.e. customers versus corporations) is being reimagined, embedding shareholder rights into a piece of code and in that, something fundamentally new is being made possible.
Disclaimer: This is a sponsored article and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.
