In July 2025, Binance, one of the world's largest crypto trading platforms, celebrated its eighth anniversary. On this important occasion, Binance launched the 'Find the Super Koi' challenge, once again igniting online excitement with its high participation and huge reward pool.
This is not just a marketing feast, but also a carnival for crypto users.
🌟 Activity highlights: Million-dollar grand prize & multiple rounds of lottery, creating a nationwide Koi frenzy
The biggest attraction of this challenge is the 'Super Koi' grand prize—a million-dollar equivalent reward for one user alone, along with several levels of lucky prizes, including:
Wealthy Koi (8 places)
Good Luck Koi (88 places)
Lucky Koi (888 places)
Happy Koi (1888 places)
Vitality Koi (2888 places)
Lucky Koi (8888 places)
Everyone's Koi: Shared $200,000 token coupon prize pool
Each level of reward represents different probabilities, benefits, and user coverage, ranging from high value and high scarcity to accessible for all, achieving a balance of 'lottery fairness' and 'activity topicality'.
🎮 How to participate? Unlock challenge opportunities in three steps
Binance has adopted a light gamification activity mechanism this time:
Click to challenge → Spin the wheel lottery → Rewards revealed immediately, truly achieving 'participation equates to rewards'.
The participation process is as follows:
Default challenge times: All real-name authenticated users automatically receive 3 challenge opportunities upon entering the activity page for the first time.
Challenge times expansion:
Successfully invite 1 new user to register and complete KYC: +3 times (unlimited repeats)
C2C recharge ≥ 88 USDT: +3 times (limited to 1 time)
Spot trading total ≥ 88 USDT: +3 times (limited to 1 time)
The more challenge times, the higher the probability of winning the grand prize, encouraging users to participate in the construction of the Binance ecosystem through 'task behavior', enhancing user stickiness.
🧠 Suggestion: How to become a true 'Koi candidate'?
From the perspective of probability and reward mechanism, the optimal participation strategy for this challenge is as follows:
Prioritize completing invitation tasks: This is the only task that can infinitely stack challenge times, with significant 'marginal benefit amplification'.
Participate at the first moment: The prize pool is 'first come, first served', with limited daily lottery quota; the earlier you participate, the more advantageous it is.
Attention on the last day (July 21): The Super Koi will be drawn uniformly in the last 24 hours, with the system backend recording the chronological order; it is recommended to set reminders to sprint for positions.
Everyone's Koi should not be overlooked: although the individual value is not high, it can be proportionally shared from the $200,000 prize pool, and continuous participation can increase expected returns.
🔒 Risk control and compliance reminders
Like all official Binance activities, the platform has strict audits against cheating behaviors such as volume manipulation, wash trading, and self-buying and selling.
Sub-accounts cannot participate independently; reward eligibility is based on the main account.
In addition, this activity is subject to regional compliance restrictions, and users in some countries and regions may not participate. Please confirm whether your region supports this activity before participating.
🧩 Summary
Binance's eighth anniversary 'Find the Super Koi' is not just a lottery game, but also a tangible manifestation of the emotional connection between the Binance ecosystem and users.
It reflects the following platform values:
Give back to the community
Encourage co-construction
Enhance user participation
As the crypto industry moves from niche to mainstream, similar activities are continuously upgrading users' 'financial participation experience'. If you haven't participated yet, now is the time.
Maybe, the next Super Koi is you.
