institutions around the world are being spammed by content pitching them to buy $BTC
slowly, as this bull market has progressed, more and more of the worlds wealthiest people, largest companies, and largest governments have been getting exposure whether through BTC, stablecoins, or other infra.
this gradual acceptance and buying is like a 'nothing, then all at once' scenario where price goes up so much, that every fund manager, corporation, and wealthy individual begins pointing fingers asking why they didn't buy BTC earlier.
with the MSTR and other corporation perpetual bid, it minimises downside and forces all other wealthy actors to race to accumulate
realistically, the btc on balance sheet meta is in its infancy, there isn't much leverage, most companies aren't buying, things can get a LOT crazier.
and as BTC goes higher, the companies who bought earlier act as proof of concept and add to the fomo of other companies.
everyones recent memory of BTC price performance is it only declines 30%, goes up a lot, safe haven asset, not much downside risk, contributing to the increasing amount of leverage an increasing amount of firms will add in buying BTC
remember in 2017 when your friends got rich and it made you fomo into the market?
billionaires are beginning to feel this en masse.
and with btc validated everyday by the worlds smartest people doing public talks on national news
and as btc keeps going higher, adding more and more to the pain