Doodles is a leading digital art NFT brand for the community passionate about digital culture and multimedia creativity.
Doodles started with 10,000 unique hand-drawn NFT characters, evolving into a multi-platform creative ecosystem integrating AI and decentralized storytelling, attracting strong interest from investors and major partners.
MAIN CONTENT
Doodles evolved from a hand-drawn art NFT collection into a multi-faceted Web3 brand with the DOOD token on Solana.
DreamNet – a decentralized storytelling platform using AI to create a character universe coordinated by the community.
DOOD Token is the central economic driver, helping to expand creativity, community governance, and idea trading within the ecosystem.
What is Doodles?
Doodles is a collection of 10,000 hand-drawn animated characters designed by artist Scott Martin (Burnt Toast), launched in October 2021 alongside two co-founders who previously worked at Dapper Labs.
Doodles quickly made its mark with a signature style and built a strong community, aiming to develop a global Web3 entertainment brand.
Doodles is not just an ordinary PFP NFT but also an open platform for the community to engage in creating and coordinating content, stepping into fields like music, animation, fashion, gaming, metaverse, and AI.
Doodles is an on-chain, world-building collective, driving billions of views across our animations, short films, and partnerships with the biggest brands in the world.
Scott Martin, CEO of Doodles, 02/13/2025, Twitter
How does Doodles work?
Doodles began on Ethereum as an NFT collection, allowing owners not only to hold artwork but also to participate in governance, voting, and accessing exclusive products through Doodlebank.
Doodles is currently evolving into a multi-layer ecosystem including Doodles 2 (on Flow blockchain allowing character customization), Dooplicator (NFT transferring traits between collections), Space Doodles (universe version with over 200 traits) along with Doodles Records and Golden Wolf Studio helping to expand into music and multimedia.
In 2025, DreamNet was launched as a decentralized storytelling platform using AI and DOOD Token to create, develop, and manage a creative universe, marking a breakthrough step for Doodles.
DreamNet enables a decentralized storytelling ecosystem where users create, grow, and manage characters using AI and DOOD Token.
Jordan Castro, Co-founder of Doodles, 03/2025, Web3 Summit.
Doodles products
The Doodles ecosystem is diverse and includes:
Doodles OG: A collection of 10,000 unique PFP NFTs with over 100 customizable traits, serving as the project's initial foundation.
Space Doodles: An extended NFT turning characters into space astronauts with animations and on-chain data.
Doodles 2: A mainstream version on Flow allowing users to customize appearance and accessories, expanding the community.
Dooplicator: An NFT tool that helps copy traits from Doodles OG to Doodles 2 with various rare versions.
Genesis Box: Limited NFT boxes providing rare wearables for Doodles 2 through bucket auction.
Doodles Records: A music project in collaboration with Pharrell Williams and Columbia Records releasing an album with accompanying visuals and wearables.
Golden Wolf Studio: An Emmy-nominated animation studio acquired, handling the production of films and games based on Doodles characters.
DreamNet Integration
DOOD Token is the foundation for DreamNet – a decentralized storytelling protocol where the community uses AI and tokens to create and develop characters and locations in the creative universe.
DreamNet builds a dual token model: a Representative Token for each character and a Location Token for positions in the world, transforming creative processes into real economic value, increasing engagement and scalability.
Key features of Doodles
Eye-catching art style: Characters with bright, fun colors, creating high recognition in the NFT community.
Multi-platform strategy: Expanding into music, animation, merchandise, and creative platforms like Flow, Base & Solana.
Using AI in creativity: DreamNet helps the community easily build characters and deeply interactive worlds.
Community control: Through Doodlebank, owners have the right to vote on development direction and sub-projects.
Major partnerships: Collaborating with McDonald’s, Pharrell Williams, Columbia Records, and Golden Wolf, enhancing brand influence.
Expanding accessibility: Doodles 2 and DOOD Token lower entry barriers, targeting the mainstream market.
Overview of DOOD Token and tokenomics
DOOD is the main utility token on Solana, aiming to connect with Base L2 to boost the storytelling economy within DreamNet.
Total supply: 10 billion DOOD
Allocation: 30% airdrop, 25% ecosystem fund, 17% team (3-year vesting), 13% attracting new talent, 10% liquidity, 5% operating company.
introducing $DOOD, the official Token of Doodles. the creative revolution is here.
Doodles Official Twitter, 02/13/2025
DOOD Token is used to create and maintain AI characters, open lands in DreamNet, participate in ecosystem governance, access content, and transact with Representative Tokens.
Wallets & exchanges for DOOD Token
Supported wallets: Phantom, Solflare, Backpack – specialized for the Solana network.
Exchanges: MEXC, Jupiter (Solana DEX), and expansion to centralized exchanges (CEX) in the future.
Doodles development roadmap
2021: Launch of Doodles OG on Ethereum.
2022: Launch of Space Doodles, Doodlebank, announcement of Doodles 2, raising $54 million, Pharrell Williams joins.
2023: Acquisition of Golden Wolf, release of Genesis Box.
2024: Partnership with McDonald’s, launch of Doodles Records album.
2025: Release of DOOD Token on Solana, initiation of DreamNet and Agent Terminal, plans to bridge to Base L2.
The Doodles project team
Scott Martin (Burnt Toast): Artist, co-founder and CEO, creator of the signature Doodles art style.
Evan Keast (Tulip): Co-founder, former marketing lead at Dapper Labs.
Jordan Castro (Poopie): Co-founder, serves as product lead at Dapper Labs.
Julian Holguin: Former president of Billboard, developed music and media since 2022.
Pharrell Williams: Chief Brand Officer, enhances brand and music strategy.
Investors and strategic partners
Notable investors: Seven Seven Six (Alexis Ohanian – Reddit), Acrew Capital, FTX Ventures, 10T Holdings with a total fundraising of $54 million.
Partners: McDonald’s, Columbia Records, Golden Wolf Studio.
Similar NFT projects
Pudgy Penguins: A blue-chip NFT with a loyal community, featuring the PENGU token on Solana.
Bored Ape Yacht Club: A famous NFT ecosystem with the utility token ApeCoin (APE) and diverse media.
RENDER: Token for a decentralized image rendering platform, supporting digital content creation.
Overview of Doodles
Doodles is one of the few NFT projects with the potential to expand into a multi-media Web3 entertainment brand. The launch of DOOD Token and DreamNet marks a significant step forward in community creativity, AI integration, and building a sustainable internal economy. With an experienced team and major partnerships, Doodles promises to become a leading brand at the intersection of Web3 – AI – media.
Frequently asked questions about Doodles
What is Doodles? Doodles is a collection of 10,000 hand-drawn animated characters, evolving into a multi-platform Web3 entertainment brand with the utility token DOOD.
What is DOOD token used for? DOOD is used to create AI characters, open locations in DreamNet, participate in governance, and trade within the Doodles ecosystem.
How to acquire DOOD? Users can receive an airdrop by holding Doodles NFTs or buy on exchanges such as MEXC, Jupiter DEX within the Solana network.
How is Doodles different from traditional NFTs? Doodles integrates AI and the DreamNet platform allowing the community to create, manage, and develop a decentralized character universe.
What major partners accompany the project? Doodles collaborates with Pharrell Williams, McDonald’s, Columbia Records, and owns Golden Wolf Studio to develop multimedia content.
Source: https://tintucbitcoin.com/doodles-la-gi/
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