Written by: 1912212.eth, Foresight News
On July 14, food consumption brand listed company — DDC Enterprise Limited (hereinafter referred to as DDC) saw its stock price rise to $20.8, setting a historical high. In April of this year, its stock price was still hovering around $2, and in just three months, it has increased by more than 10 times. Interestingly, a traditional food listed company that can be said to be unrelated has crossed into the cryptographic asset space, choosing to establish Bitcoin reserves, which is quite rare globally.
In 2025, the global financial market is changing dramatically, and BTC's status as 'digital gold' is increasingly solidified, with prices once breaking through the $100,000 mark, continuously setting new historical highs. Some perceptive companies have already noticed BTC's future potential, and tech giants are starting a wave of betting on BTC. DDC chose to enter the cryptocurrency asset space early this year. Is it a result of the Bitcoin wave sweeping through tech giants before permeating traditional industries, or is it that traditional industries have a unique vision and choose to ride the wave of Bitcoin? What factors underpin the company's strategy, and what influence does it bring?
Food listed companies cross into betting on BTC
DDC Enterprise Limited (NYSE: DDC) is a US-listed company founded in Hong Kong and headquartered in New York, formerly known as DayDayCook, focusing on Asian-style ready-to-eat food and cooking brands. The company was established in 2012 by Norma Chu, originally starting with online cooking videos that accumulated 200 million views within two years, later expanding into pre-packaged food, catering services, and brand licensing, with 80 million active users and 18 million paying customers globally.
As a traditional food company, DDC's core business focuses on supply chain optimization and brand marketing. The company has several sub-brands, such as DayDayCook and Nona Lim, covering the Asian and North American markets. The 2024 financial report shows that its revenue mainly comes from e-commerce and offline retail, with a gross profit margin stable at over 30%.
In the face of the global trend of new technologies, the value status of Bitcoin can no longer be ignored. In May 2025, the company released the 'Bitcoin Manifesto', officially positioning BTC as a core reserve asset. This is not a whim, but rather the long-term layout of founder Norma Chu in the digital economy.
DDC has also become one of the few Chinese companies listed in the US with the courage to execute this strategy by betting on BTC.
The narrative of digital gold is becoming increasingly solid, with global listed companies rushing into BTC.
The total supply of Bitcoin is fixed at 21 million, with over 19 million already mined, and its supply curve is similar to that of gold. In the era of fiat currency over-issuance, the consensus among investors is that Bitcoin can preserve and appreciate its value. Since the beginning of this year, Bitcoin's price has risen from a low of $70,000 to around $120,000, an increase of over 70%. If calculated from its initial price since its birth in 2009, the return has reached an astonishing 47.2 million times (initial price calculated at $0.0025). If calculated from the $2 drop after the Mentougou incident, the return reaches 59,000 times. Even if calculated from Bitcoin's peak of $32 in June 2011, the return is still 3,687 times.
After breaking through $118,600, BTC's market capitalization has surpassed Amazon, reaching $2.36 trillion, second only to Apple, and all of this has taken just 16 years.
In addition, the approval of the Bitcoin spot ETF has opened up more funding channels for traditional companies. As a crypto advocate, Trump has also made it easier for regulatory policies. Crypto assets led by BTC have entered the mainstream market. Under high liquidity, consensus, and hedging against fiat currency devaluation risks, BTC has become the top choice for financially robust listed companies.
Data from bitcointreasuries shows that as of July 17, 2025, the top 50 companies holding BTC include mining companies, exchanges, and tech giants, encompassing regions such as the United States, Japan, the UK, Canada, and Hong Kong.
The rush of listed companies to buy BTC has become an unstoppable trend.
Additionally, one significant benefit of holding BTC is the indirect enhancement of the company's brand image. It is well known that the tech and crypto circles are often associated with youth, trends, and the acceptance of fresh ideas, which intersects with the love of food among young people. Due to the young consumer base that is tech-savvy, DDC is in a favorable position in entering the Bitcoin asset management field.
Consistency and Diversification
Buying Bitcoin is the preferred choice for hedging against inflation. In 2025, global inflation remains high, with the US CPI exceeding 4%, and the long-term devaluation trend of the dollar is hard to reverse.
DDC hedges against the risk of US dollar devaluation through Bitcoin while diversifying its investment portfolio. Traditional food companies have stable cash flow but low returns. Since 2011, Bitcoin has achieved about 72% compound annual growth rate (CAGR), surpassing all major asset classes, including stocks, real estate, and gold. From 2011 to 2023, Bitcoin's performance exceeded 99.9% of global stocks, with the only exception being NVIDIA.
Diversification is also reflected in risk management. DDC has partnered with Hex Trust and BitGo to provide custody and trading services, ensuring asset security.
Since its listing, the company's total revenue and gross income have seen considerable growth, with data showing that total revenue in 2023 reached 205 million RMB, a year-on-year increase of 14.42%, and gross income was 48.12 million RMB, a year-on-year increase of 18.81%. In 2024, its total revenue reached 273 million RMB, with a year-on-year growth of 3%, and gross income reached 51.63%.
Behind the growth in data, diversification of investments appears necessary. DDC positions Bitcoin as a long-term, stable, strategic asset reserve for value preservation and shareholder returns.
In 45 days, from zero to 368 BTC, aiming for a year-end target to enter the global top ten.
Compared to other market players, the amount purchased by DDC may not be the largest, but the growth rate is rapid.
In March 2025, DDC officially announced the establishment of Bitcoin reserves, subsequently purchasing 21 BTC in May, and after June 21, the total holdings increased to 138 BTC, with an average cost of about $78,500 per coin. By July 7, the number of Bitcoins held by DDC reached 368, and at the current Bitcoin price of $118,000, the value of its holdings is approximately $43.424 million.
Norma Chu disclosed in her letter to shareholders that the goal is to accumulate 500 Bitcoins within six months and reach 5,000 Bitcoins within three years. Notably, in a recent blog interview on X, Norma set the company's strategic target even higher, planning to rank in the top 10 global listed companies by the end of this year in terms of the amount of BTC purchased, aiming for the top 3 by the end of 2027.
DDC also claims to have formed a professional treasury management team, adding experts to its cryptocurrency advisory committee, including Adrian Morris, Lemar Ashhar, Magdalena Gronowska, and Tim Kotzman, who are all known for their expertise and significant contributions within the Bitcoin ecosystem. With the support of professionals, investment risks are properly managed, and all operations are highly transparent.
At the beginning of July, to ensure more funds are available for purchasing BTC, DDC also announced financing of $528 million, with investors including Anson Funds. This financing is expected to provide DDC with immediate funds to implement its corporate Bitcoin accumulation strategy. The company plans to use the net proceeds from this issuance to purchase Bitcoin.
On July 10, DDC signed a non-binding memorandum of understanding with Animoca Brands, which will invest up to $100 million in Bitcoin for the revenue enhancement strategy operated by DDC. In addition, Yat Siu, co-founder and executive chairman of Animoca Brands, will join DDC's newly established Bitcoin Vision Committee, providing strategic leadership and guidance.
DDC steadily holds BTC and collaborates with renowned institution Animoca, undoubtedly paving the way for its exploration of crypto assets. The collaboration between the two parties may better leverage the asset effects of BTC and drive the company's stock price upward steadily.
With a traditional financial background, over 10 years of entrepreneurship leading to IPO, she is now embracing the wave of BTC.
Norma Chu, originally from Raoping, comes from a traditional Chaoshan family. Born in Hong Kong and moving to the United States at a young age. At the age of 24, she entered HSBC Private Banking in Hong Kong as the head of the investment management department's securities research department. In her spare time, Norma relieves stress through cooking. At the same time, she found that her friends did not like cooking, so she started sharing practical and interesting personal recipes in a pictorial format, hoping more people could experience the joy of cooking.
She was selected for three consecutive years (2017-2019) as one of 'the most noteworthy female entrepreneurs' by Entrepreneur China. In 2023, Norma Chu led the company to go public on the New York Stock Exchange, making her one of the few Asian female entrepreneurs to be listed in the US.
Her traditional stock trading and financial background made her more sensitive to the rise of the crypto wave. Initially, Norma Chu was skeptical about Bitcoin, but after in-depth research into its economic foundations and long-term performance, she recognized that Bitcoin has achieved approximately 72% annual compound growth rate since 2011, continuing to grow despite multiple market cycles and regulatory challenges, demonstrating its resilience and long-term investment value.
From stock trading to cooking, and from cooking to buying BTC, she firmly follows her inner choices and acts boldly.
Norma Chu explicitly stated in her Bitcoin manifesto that 'Bitcoin is not a speculative asset — it is a strategically significant reserve asset that can provide our company with long-term protection against the devaluation of fiat currencies and macroeconomic shocks.'
Bitcoin is precisely this bridge.
Conclusion
No matter when you buy, BTC has almost never let any investor down; from the results, it has not disappointed any company that has included it in their reserves. DDC's choice to quickly embrace the trend, Bitcoin, and the cryptocurrency technology behind it undoubtedly exhibits a high level of vision and decisiveness. With the sensitivity of a young user group and trendsetters, DDC has successfully leveraged its first-mover advantage to establish Bitcoin asset management reserves.
In the future, as more listed companies follow suit in purchasing BTC reserves, digital gold will reshape the global economic landscape. DDC's forward-looking vision provides valuable insights for investors: in the digital age, innovation and embrace are the ways to survive.
