Netflix first applied AI to create images for the science fiction series The Eternauts, helping to save costs and production time.
AI-generated visual effects have helped simulate the building collapse scene occur 10 times faster than traditional methods, opening a new era for content creation on Netflix.
MAIN CONTENT
Netflix uses AI to create effect scenes in the film The Eternauts, saving costs and time.
AI helps expand creative capabilities and enhance the quality of film products.
Netflix reports a 16% increase in Q2 revenue thanks to success from content and the application of AI.
How has Netflix utilized AI in the production of The Eternauts?
Mr. Ted Sarandos, co-CEO of Netflix, confirmed that The Eternauts is the company's first project to use AI to create complete images in the final product. AI helps simulate the building collapse scene in Buenos Aires at a low cost and completes it 10 times faster than traditional VFX techniques.
The Eternauts was successfully created thanks to AI, providing high-quality effects while controlling costs, suitable for large-scale production. According to Netflix's Q2 2024 financial report, AI has contributed to enhancing production efficiency and satisfying both the film crew and the audience.
What does Ted Sarandos say about the role of AI in content creation?
Mr. Ted Sarandos affirmed that AI not only helps reduce costs but is also a tool to enhance quality and expand storytelling capabilities for creators on Netflix.
We believe AI is a great opportunity for filmmakers to improve their products, not just saving costs. Creators are using better support tools in scene setting, shooting planning, and visual effects.
– Ted Sarandos, co-CEO of Netflix, 2024
He also cited the film project Pedro Paramo by director Rodrigo Prieto, where AI helped create character rejuvenation effects at a much lower cost than the previous film Irishman, demonstrating the great potential of this technology.
How is Netflix implementing AI to improve user experience and advertising?
Co-CEO Greg Peters revealed that Netflix is applying AI in natural language processing to help viewers find content faster and more accurately.
Regarding advertising, AI is expected to help create more engaging content and reduce current difficulties, assisting brands in building effective creative campaigns on the Netflix platform.
How did Netflix perform financially in Q2 2024?
According to the official report, Netflix reported a 16% increase in Q2 revenue to $11 billion, with actual profit rising from $2.1 billion to $3.1 billion compared to the same period last year. The success of the film Squid Game with 122 million views is a major contributor to this result.
Netflix evaluates that the application of AI in production and user experience has brought clear benefits, contributing to the company's sustainable development.
What are the reactions and opinions of the entertainment industry regarding the use of AI?
The use of AI to create content has caused controversy, especially during the 2023 US entertainment industry strike when associations demanded tighter regulation to protect creators' rights.
Producer Tyler Perry once postponed expanding his studio due to concerns that AI would reduce job opportunities. Nevertheless, many experts and major studios view AI as a necessary advancement to improve creative efficiency and reduce visual effects production costs.
AI is a supplementary tool for visual effects artists, allowing even small studios to produce products with graphics quality equivalent to major directors.
– Davier Yoon, co-founder of the animation studio CraveFX, Singapore
Frequently Asked Questions
How does Netflix use AI to create effects in the film The Eternauts?
Netflix uses AI to create building collapse scenes, helping to save costs and time, completing effects 10 times faster than traditional methods.
What role does AI play in improving the customer experience on Netflix?
AI assists natural language processing, enabling users to easily find content and create more engaging advertisements, increasing interaction and promotional effectiveness.
What are the highlights of Netflix's Q2 2024 financial report?
Netflix's revenue increased by 16% to $11 billion, with profit rising from $2.1 billion to $3.1 billion, with the film Squid Game making a significant contribution to this success.
What concerns does the entertainment industry have when applying AI?
The industry is concerned that AI could impact employment, creative ethics, and demands strict regulations to protect workers' rights in content creation.
How can small studios leverage AI in film production?
According to CraveFX experts, AI helps small studios create high-quality visual effects products comparable to big films at more reasonable costs.
Source: https://tintucbitcoin.com/netflix-sap-ra-phim-ai-tien-dien-tu/
Thank you for reading this article!
Please Like, Comment, and Follow TinTucBitcoin to stay updated with the latest news about the cryptocurrency market and not miss any important information!
