DDC achieved 368 Bitcoins in just 45 days, with an estimated holding value of approximately $43.424 million based on the calculation of $118,000. In one quarter, DDC's stock price increased by about 10 times.
Written by: 1912212.eth, Foresight News
On July 14, the food consumption brand listed company — DDC Enterprise Limited (hereinafter referred to as DDC) saw its stock price rise to $20.8, setting a new historical high. In April of this year, its stock price was still hovering around $2, with an increase of more than 10 times in just three months. Even more interestingly, a traditional food listed company, which could be considered completely unrelated, has ventured into the crypto asset space, choosing to establish Bitcoin reserves, which is quite rare on a global scale.
In 2025, the global financial market is changing rapidly, and BTC's status as 'digital gold' is becoming increasingly solid, with prices once breaking through the $100,000 mark, continuously setting new historical highs. Some sharp-eyed companies have already noticed BTC's future potential, with tech giants jumping on the BTC betting wave. Did DDC choose to enter the crypto asset space at the beginning of this year because the Bitcoin wave has permeated the traditional industry after sweeping through tech giants, or did the traditional industry make a unique choice to ride the wave with Bitcoin? What factors are behind the company's strategy, and what impacts does it bring?
Food listed companies cross over to bet on BTC.
DDC Enterprise Limited (NYSE: DDC) is an American listed company founded in Hong Kong and headquartered in New York, formerly known as DayDayCook, focusing on Asian-flavored ready-to-eat food and cooking brands. Established in 2012 by Norma Chu (Zhu Jiaying), it initially started with online cooking videos, accumulating 200 million views within two years, later expanding to pre-packaged foods, catering services, and brand licensing, with 80 million active users and 18 million paying customers globally.
As a traditional food company, DDC's core business focuses on supply chain optimization and brand marketing. The company has several sub-brands, such as DayDayCook, Nona Lim, etc., covering the Asian and North American markets. The 2024 financial report shows that its revenue mainly comes from e-commerce and offline retail, with a stable gross margin of over 30%.
In the face of the global wave of new technology, the value status of Bitcoin can no longer be ignored. In May 2025, the company released the 'Bitcoin Manifesto', officially positioning BTC as a core reserve asset. This is not a spur-of-the-moment decision, but a long-term strategy by founder Norma Chu for the digital economy.
DDC has also become one of the few Chinese companies listed in the U.S. with the courage to execute this strategy by betting on BTC.
The narrative of digital gold is becoming increasingly solid, with global listed companies rushing into BTC.
The total supply of Bitcoin is fixed at 21 million, with over 19 million already mined, and its supply curve is similar to that of gold. In an era of fiat currency oversupply, it has become the consensus of investors that Bitcoin can preserve and increase value. Since the beginning of this year, Bitcoin's price has risen from a low of $70,000 to around $120,000, an increase of over 70%. If calculated from its initial price since its inception in 2009, its return has reached an astonishing 47.2 million times (based on an issue price of $0.0025). If calculated from the drop to $2 after the Mt. Gox incident, the return reaches 59,000 times. Even if calculated from Bitcoin's peak of $32 in June 2011, the return is still 3,687 times.
After breaking through $118,600, BTC's market value has surpassed Amazon, reaching $2.36 trillion, second only to Apple, and all of this has only taken 16 years.
Moreover, the approval of Bitcoin spot ETFs has opened up more funding channels for traditional companies. As a crypto advocate, Trump has also paved the way for regulatory policies. Crypto assets led by BTC have entered the mainstream market. With high liquidity, consensus, and a hedge against fiat currency depreciation risk, BTC has become the top choice for wealthy listed companies.
According to data from bitcointreasuries, as of July 17, 2025, the top 50 companies holding BTC include miners, exchanges, tech giants, etc., covering regions such as the U.S., Japan, the UK, Canada, and Hong Kong.
The trend of listed companies scrambling to acquire BTC has become an unstoppable trend.
Furthermore, one major benefit of holding BTC is that it also indirectly enhances the company's brand image. It is well known that the tech and crypto circles are often associated with youth, trends, and receptiveness to new things, which intersects with the young food enthusiasts. Due to the young and tech-savvy consumer base, DDC is in a favorable position when entering the Bitcoin fund management field.
Consistency and diversification
Purchasing Bitcoin is the preferred choice for hedging against inflation. In 2025, the global inflation rate remains high, with the U.S. CPI exceeding 4%, and the long-term trend of the dollar’s depreciation is hard to reverse.
DDC hedges against the depreciation risk of the dollar through Bitcoin while diversifying its investment portfolio. Traditional food companies have stable cash flow but low returns. Since 2011, Bitcoin has achieved an approximate 72% compound annual growth rate (CAGR), outperforming all major asset classes, including stocks, real estate, and gold. From 2011 to 2023, Bitcoin's performance has surpassed 99.9% of global stocks, with the only exception being Nvidia.
Diversification is also reflected in risk management. DDC has already partnered with Hex Trust and BitGo to provide custody and trading services, ensuring asset security.
Since its listing, the company's total revenue and gross income have seen considerable growth. Data shows that revenue for the entire year of 2023 reached 205 million RMB, a year-on-year increase of 14.42%, while gross income was 48.12 million RMB, a year-on-year increase of 18.81%. In 2024, its total revenue reached 273 million RMB, growing by 3% year-on-year, with gross income reaching 51.63%.
Behind the growth of data, diversification in asset allocation appears necessary. DDC positions Bitcoin as a long-term, stable, strategic asset reserve for value preservation and shareholder returns.
45 days from zero to 368 BTC, aiming to enter the global top ten by the end of the year
Compared to other market players, although DDC's purchase quantity is not the largest, its growth rate is rapid.
In March 2025, DDC officially announced the establishment of a Bitcoin reserve, subsequently purchasing 21 BTC in May, and increasing its total holdings to 138 BTC after June 21, with an average cost of about $78,500 per coin. On July 7, DDC's Bitcoin holdings reached 368 BTC, with an approximate value of $43.424 million based on the current Bitcoin price of $118,000.
Norma Chu disclosed in a letter to shareholders that the goal is to accumulate 500 Bitcoins within six months and reach 5,000 within three years. Notably, in a recent blog interview on X, Norma set the company's strategic goal even higher, planning to enter the global top 10 listed companies by BTC holdings by the end of this year and the top 3 by the end of 2027.
DDC also announced that it has formed a professional treasury management team and added members to its newly established cryptocurrency advisory committee, including Adrian Morris, Lemar Ashhar, Magdalena Gronowska, and Tim Kotzman, all of whom are known for their expertise and significant contributions within the Bitcoin ecosystem. With the support of professionals, investment risks are ensured to be properly managed, and all operations remain highly transparent.
At the beginning of July, to ensure more funds for purchasing BTC, DDC also announced a financing of $528 million, with investors including Anson Funds. This financing is expected to provide DDC with immediate funds to implement its corporate Bitcoin increase strategy. The company plans to use the net proceeds from this offering to purchase Bitcoin.
On July 10, DDC signed a non-binding memorandum of understanding with Animoca Brands, which will invest up to $100 million in Bitcoin to enhance DDC's operational revenue strategies. Additionally, Yat Siu, co-founder and executive chairman of Animoca Brands, will join DDC's newly established Bitcoin Vision Committee to provide strategic leadership and guidance.
DDC steadily holds BTC and collaborates with well-known institution Animoca, undoubtedly paving the way for its exploration of crypto assets. The partnership may better leverage the asset effect of BTC and drive the company's stock price to rise steadily.
With a traditional financial background, 10+ years of entrepreneurship to IPO, and now embracing the BTC wave.
Zhu Jiaying, originally from Raoping, comes from a traditional Chaozhou family. Born in Hong Kong, she moved to the United States in her childhood. At the age of 24, Zhu Jiaying entered HSBC Private Banking in Hong Kong, serving as the head of the Securities Research Department in the Investment Management Division. In her spare time, Zhu Jiaying relieves stress through cooking. At the same time, she discovered that her friends did not enjoy cooking, so she began sharing practical and interesting personal recipes in a pictorial format, hoping more people could experience the joy of cooking.
She was selected as one of 'the most noteworthy female entrepreneurs' by Entrepreneur Magazine for three consecutive years (2017-2019). In 2023, Norma Chu led the company to be listed on the New York Stock Exchange, making her one of the few Asian female entrepreneurs able to go public in the U.S.
Her traditional stock trading background made her more attuned to the rise of the crypto wave. Initially, Norma Chu was skeptical about Bitcoin, but after studying its economic fundamentals and long-term performance, she realized that Bitcoin has achieved an approximate 72% annual compound growth rate since 2011, continuously growing through various market cycles and regulatory challenges, demonstrating its resilience and long-term investment value.
From stock trading to cooking, and from cooking to buying BTC, she firmly made her inner choice and acted boldly.
Norma Chu stated in her Bitcoin manifesto that 'Bitcoin is not a speculative asset - it is a strategically significant reserve asset that can provide our company with long-term security against fiat currency depreciation and macroeconomic shocks.'
Bitcoin is precisely this bridge.
Conclusion
No matter when you buy, BTC has almost never let any investor down; in terms of results, it has not disappointed any company that has included it in their reserves. DDC's choice to quickly embrace the trend and Bitcoin, along with the underlying crypto technology, undoubtedly demonstrates a high level of vision and decisiveness. With a young user base and the sensitivity of a trendsetter, DDC successfully leveraged its first-mover advantage to establish Bitcoin fund management reserves.
In the future, as more listed companies follow suit and purchase BTC reserves, digital gold will reshape the global economic landscape. DDC's forward-looking vision provides valuable insights for investors: in the digital age, innovation and embrace are the keys to survival.
