Source: Umy
Web3 consumption scenarios are accelerating, and Umy is promoting the development of a modular product system, covering payment, NFT, RWA and DeFi credit directions. Landing in Hong Kong in July, with the "Crypto Travel Festival" event with a total prize pool of 1 BTC, appearing at the "Hong Kong Community Travel Festival" to promote crypto assets into real life.
As the crypto market enters a more pragmatic, user-oriented new cycle, the question of "how to truly use on-chain assets in real life" has become an issue that builders and ecosystem participants must face. Umy is a Web3 + AI platform focused on consumption, starting with stablecoin payments to build a user credit path and bridge the gap between on-chain assets and real life.
In mid-July, Umy announced the official launch of the phased operation of the Hong Kong market. At the upcoming [Hong Kong Community Travel Festival] (July 18th to August 20th, themed "Let's go travel BU?"), Umy will officially appear as an exhibitor and simultaneously launch the "Umy Crypto Travel Festival", creating a feast of crypto travel and consumption integration through crypto payments, lottery incentives, and scene experiences, and setting up a grand prize pool of up to 1 BTC to attract global users to participate.
From Wallet to Life Scenarios: Make On-Chain Assets Truly 'Usable'
Currently, the number of on-chain wallet users has exceeded 150 million, the total market value of cryptocurrencies has returned to $3 trillion, and the market value of stablecoins has exceeded $250 billion. At the same time, a large number of assets are still stranded on the chain, lacking real consumption scenarios, which restricts the lifestyle of the crypto world and the construction of user stickiness.
What Umy solves is this structural gap.
Currently, the platform supports users to directly book global hotels and purchase international air tickets using mainstream crypto assets such as USDT, USDC, USD1, BTCB, ETH, BNB, and SOL. Users do not need to withdraw funds or jump to fiat currency accounts, realizing "one-click consumption" from wallet assets to real-world scenarios.
This model has been verified in many large-scale Web3 events, including Token2049, ConsensusHK, Web3 Festival, etc. The service users cover Web3 KOLs, crypto OGs, digital nomads, investors and other high-frequency travel groups.
What is Umy? Opening a New Paradigm of Web3 Consumption
Umy is a Web3 global travel and consumption platform covering hotel and flight bookings, innovative Web3 consumption scenarios and crypto payment solutions. We are committed to providing convenient, efficient and reliable business travel services for Web3 institutions and practitioners, while actively exploring the next generation of Web3 lifestyle experiences.
Through Umy, users can easily use crypto assets to pay for global travel, shopping and daily services - covering 3 million+ hotel bookings, global flights, lifestyle goods and services, truly realizing "wallet in hand, easy travel". We make cryptocurrencies more than just digital assets, but also practical tools connecting the real world.
Umy's product system includes:
Umy Beds: Crypto booking service covering 3 million+ hotels worldwide;
Umy Flights: Flight booking platform that supports crypto payments such as USDT/USDC/USD1/ETH/BTCB/BNB/SOL;
Umy Luxury: Provides customized luxury travel and accommodation services for high-net-worth individuals;
Umy Enterprise: Provides B-end travel solutions for institutions and Web3 project parties;
Umy TailorMade: Covers non-standard customized services such as private jets, team travel, and high-end vacations;
Umy AI (under development): By building an MCP server, it provides other AI Agents and AI services with flight and hotel information retrieval services and one-click Crypto booking services.
Umy Shop & Umy X (under development): Crypto e-commerce and lifestyle consumption scenarios for the future.
Umy is building a new generation of Web3 consumption infrastructure, combining AI intelligent engine and open protocol layer (Umy MCP), opening consumption capabilities to both individual users and developers at the same time, and jointly building a credible and smooth crypto consumption ecosystem.
More than just payment: create a modular consumption loop
Umy's long-term vision is not to become a single "payment channel", but to build a new generation of Web3 consumption infrastructure, focusing on integrated consumption experiences around the use of crypto assets:
Crypto Payment System: Supports multi-chain and multi-asset crypto payments, connecting real hotel and airline services;
NFT Membership Module (under development): Combines consumption frequency and level to mint NFTs, giving on-chain rights such as discounts, priority reservations, and points;
RWA Ticket Module (planned): Tokenize large conference tickets (Real World Asset Tokenization) with transfer and social asset attributes;
DeFi Credit Granting (planned): Obtain consumption quotas by staking BTC/ETH/BNB, with automatic repayment after consumption, building on-chain credit records.
This system is gradually being built, and some modules have entered the development stage. From payment entrance, consumption records, user identity, to credit granting ability, Umy is building a new type of Web3 consumption asset path - so that "consumption" is no longer the end point of expenditure, but the starting point of on-chain "identity + credit + usage behavior".
"Umy Crypto Travel Festival": Activate the consumption power of on-chain assets
To encourage more users to truly use crypto assets for daily consumption, Web3 crypto travel platform Umy officially launched a new user incentive event - "Umy Crypto Travel Festival", with a total prize pool of up to 1 BTC, the first phase has been launched, and users can participate in the lottery after completing an order.
According to reports, the "Umy Crypto Travel Festival" will be held in multiple phases, adopting the on-chain BTC block hash lottery mechanism to ensure the fairness and transparency of the entire process. Users can redeem 1 "golden egg" for each valid order of more than 50 USDT completed during the event; orders placed through the Umy App are calculated at a 1.5 times amount coefficient to improve the efficiency of obtaining golden eggs. Users need to manually "mint golden eggs" before the end of each phase to be eligible for the lottery.
Currently, the event has been launched simultaneously on the Umy official website and official social platforms, and the first phase of rewards is 0.1 BTC, and user participation and order conversion rates continue to exceed expectations.
At the same time, the event will also specially link Hong Kong local users, communities and Web3 institutions during the Hong Kong Community Travel Festival, providing targeted discounts and offline cooperation gameplay, bringing a more immersive crypto travel experience to Hong Kong users.
Hong Kong: An Ideal Entry Point for Global Crypto Asset 'Consumption Landing'
As an important node for global Web3 innovation, capital, and regulatory integration, Hong Kong has unique advantages in terms of policy openness, user maturity, and project density, and is a strategic expansion area for Umy's consumption scenarios. For Umy, this is not only a city for consumption, but also an important part of the ecological connection.
During this Hong Kong phase, Umy will focus on promoting:
Create a demonstration effect for stablecoin consumption scenarios and improve user awareness;
Connect KOLs, project parties, and investment institutions to jointly build a Web3 consumer brand;
Explore collaboration with local DeFi protocols to promote on-chain credit capability building;
Jointly hold offline interactive activities and resource linkage with media and community partners.
Through deep collaboration with the Hong Kong ecosystem, Umy not only wants to "make coins spendable", but also hopes to "make consumption the entrance to connect the Web3 world".
New Era of Web3 Consumption: It's Not About Letting Coins Leave Your Wallet, But Letting Your Wallet Go Straight to Life
Umy is trying to convey a new crypto narrative to all users:
"Your stablecoins can do more than just transfer, invest, and mortgage - they can also pay for meals, hotels, and air tickets."
"Your wallet not only stores assets, but also records credit, identity and spending habits."
"Your consumption behavior is not just an expenditure, but a new entrance to the Web3 world."
In the future, Umy will continue to expand its module capabilities, covering more scenarios such as e-commerce, and establish collaboration with wallets, exchanges, KOL ecosystems, and Web3 applications in a more open mode.
Real Web3 life is not in the distance, but at the moment when the wallet is opened.
The crypto world truly enters daily life, starting from "can spend".
