Written by: Deep Tide TechFlow
With the recent continuous rise in the crypto market, the atmosphere of a bull market is gradually strengthening.
Historical experience shows that bull market cycles are often accompanied by the emergence of new products and new narratives.
On July 18, just recently, the Solana ecosystem welcomed a new platform focusing on 'one-click tokenization of tweets' - Trends.fun. The product sparked widespread discussion on social media upon its release.
In the context of homogenization among various meme launchpads, a new product that can turn tweets into tokens naturally attracts attention. Another key reason for widespread attention is that this new platform has received support from a number of star figures in Solana and its related ecosystem.
Mable Jiang, the founder of Trends.fun, was previously the Chief Revenue Officer of the star project STEPN, a partner at the top VC firm Multicoin Capital, and a corporate strategy manager at DiDi. Mable is also recognized as an important figure in the Solana community, with extensive connections and influence in the community and the Asian blockchain investment circle. She has garnered support from several key figures in the Solana ecosystem for the Trends.fun project.
Such as Solana co-founder @aeyakovenko, Solana Foundation Chair Lily Liu, Jupiter co-founders Meow, Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic Eden co-founder Zhuoxun Yin, etc., covering heavyweight figures from various tracks within the Solana ecosystem.
With its strong background aura, Trends.fun's entry into the SocialFi track is always at the forefront of Web3 discussions. Especially after pump.fun and bonk.fun, the market is eagerly seeking the next disruptive SocialFi innovation paradigm.
First experience with Trends.fun
Trends.fun official website
Next to each post on the homepage, there are BUY and SELL options, allowing users to participate in the buying and selling of the token for that tweet with one click.
Clicking on the post to buy its token also clearly shows the market value, holding distribution, and other information of the token in that tweet.
If users want to issue tokens for tweets on X, they only need to paste the link into the prominent input box on the Trends.fun homepage to complete the creation of the tweet token with one click. It should be noted that each tweet only supports one token issuance, following the 'first come, first served' principle. Once a token has been created for a certain tweet, subsequent users will not be able to initiate new token issuance based on that tweet.
Current popular tokens on Trends.fun
Currently, the top trending tokens on the Trends.fun platform are:
Trends.fun official account's first tweet (number of token holders 8447, market value 1.49M)
Tweet link
Token details page
Founder Mable Jiang introduces the background of the Trends.fun project tweet (number of token holders 3539, market value 205K)
Tweet link
Token details page
Solana's official interaction with Trends.fun tweet (number of token holders 657, market value 87.5K)
Tweet link
Token details page
Convenient to use, but may be copied
In short, Trends.fun achieves near-zero threshold tweet tokenization: users can issue tokens for any tweet on X with an extremely simple process and smooth experience, with costs as low as less than 1 dollar. At the same time, the platform provides a transparent data dashboard for each tweet token, covering the number of holders, real-time market value, trading dynamics, and creator information, etc.
For readers unfamiliar with DBC, the DBC (DeepBrain Chain) mechanism aims to tokenize post content on platform X, combining information flow with value flow. The core mechanism issues tokens through Bonding Curve, allowing users to create tokens based on a link to a specific X post without needing to pre-fund a liquidity pool (LP). The token price is driven by market consensus and is unrelated to the interaction data (likes, retweets, etc.) of the post itself, with issuers receiving a 20% token incentive. This mechanism encourages users to create tokens around content, capturing the trend value of social media.
For example, suppose user A sees a phone review tweet from user B on X. User A can issue a token for that tweet called 'PhoneHype' through Trends.fun without needing to provide liquidity themselves, and this 'PhoneHype' token can be listed for trading. If the tweet generates a lot of discussion and many other users buy 'PhoneHype' tokens, the token price will rise accordingly. As the issuer of this tweet token, user A will receive a 20% token reward.
Twitter user @Viki_Nan.mp3 has already conducted relevant process sorting and analysis.
Original tweet link
(Image source: @Viki_Nan.mp3)
Overall, Trends.fun provides users with an extremely simple and smooth experience while significantly lowering the issuance threshold, allowing any user to create tokens for posts they believe have 'trends.' Coupled with the DBC on-chain pricing model, the price of each tweet token project is driven by real buying and selling funds, effectively avoiding the possibility of price manipulation by fake social metrics (likes, retweets, etc.).
However, Trends.fun also faces some risks. Firstly, the core model of the product lacks barriers, posing a risk of being quickly replicated by competitors. Secondly, the tokens issued through Trends.fun can be traded on any third-party DEX, and users can even participate in the buying and selling of popular tokens without going through the Trends.fun platform, which weakens Trends.fun's value capture ability as an issuance and trading entry point. Lastly, the DBC mechanism is a double-edged sword; while it avoids the impact of fake social metrics on token prices, it also limits the direct price boost effect from the dissemination of quality content.
As Mable Jiang, the founder of Trends.fun, mentioned in her tweet: 'AI is pushing the cost of content creation towards zero. When views, likes, and even entire posts can be manipulated, on-chain capital becomes a scarce and transparent signal of true consensus.'
Whether Trends.fun can reforge the glory of SocialFi and InfoFi remains to be seen, but at this moment of market recovery, any new product under a new narrative is worth our experience and learning.
