🚀 How Q-Commerce Makes Money 💰
Q-commerce = ultra-fast delivery (10–30 mins) of essentials like groceries, snacks, meds, etc.
🛒 1. Product Markups
Products are often sold at slightly higher prices than traditional stores.
Customers pay for speed and convenience.
💸 2. Delivery Fees
Small charges per order (₹20–₹50 or more).
Some platforms also offer subscription models for free delivery (e.g., Blinkit Green).
🧃 3. Private Label Products
Own branded items = higher margins.
Example: Blinkit’s or Zepto’s in-house snacks, essentials.
🏪 4. Dark Stores (Micro-Warehouses)
Strategically located warehouses reduce delivery time.
Operate at lower overhead than full retail outlets.
🤝 5. Brand Partnerships & Ads
Brands pay to promote their products on the app (e.g., banner ads, top listings).
Sponsored placements = major revenue source.
📦 6. Bulk Order Deals / B2B
Some Q-commerce firms supply small businesses too.
Bulk deals with offices, cafés, etc.
📊 Bonus: Data Monetization
User behavior data can help brands improve marketing, supply, and pricing.
Valuable asset in e-commerce!