(Data updated until 07/2025 and is just basic information about the project to help easily assess fundamentals - Not investment advice)

Overview
Pepe (@pepecoineth) is a memecoin based on the meme Pepe the Frog, created by Matt Furie, launched on Ethereum (@ethereum) in 2023. With a no-tax policy and no clear utility, $PEPE focuses on simplicity and community appeal, competing with memecoins like Shiba Inu (@Shibtoken) and Dogecoin (@dogecoin). From 2024 to 07/2025, the project continues to attract attention thanks to a strong community and listings on major exchanges.

In fact, #MEME is a culture in the crypto space, with not much to describe it; the analysis primarily revolves around popularity, on-chain analysis to determine accumulation phases, consolidation phases, to find the right entry time, generally, it is the law of supply and demand. So the sections below may list things but are not as good as other articles.

Key milestones
From 01/2024 to 30/07/2025, $PEPE marked several events:
- April 2024: Listing of perpetual futures on Coinbase International Exchange and Coinbase Advanced.
- October 2024: Community alert about scams regarding airdrop and fake staking ([X post]
- July 2025: $PEPE price reaches $0.00001346 USD, with 24h trading volume of $2.46 billion USD [CoinMarketCap]

Strategic partnerships
$PEPE has not announced official partners, but integrates with major exchanges such as:
- Exchanges: Listing on @RobinhoodApp, @Coinbase, @Uniswap, @RevolutApp, @Binance, @Krakenfx, @BinanceUS, @Cryptocom, and @Gemini ([X post]
- Ethereum ecosystem: Operates on the Ethereum blockchain, leveraging the security and compatibility of ERC-20.
The project emphasizes that there are no token partners or airdrops to avoid scams ([X post]

Tokenomics and current price
- Price of $PEPE: $0.00001346 USD (18/07/2025), 24h trading volume reaches $2,463,696,424.80 USD [CoinMarketCap]
- Tokenomics: Maximum supply of 420,690,000,000,000 PEPE, with 93.1% in the Uniswap liquidity pool (LP tokens burned, deployment contract sent to null address). The token burning mechanism is periodic to maintain scarcity. The distribution system rewards long-term stakers [CoinMarketCap]

Revenue & Profit
$PEPE does not disclose revenue or profits as it is a decentralized memecoin without a clear business model. However:
- The trading market is active, with 24h volume reaching $2.46 billion USD in 07/2025, indicating high liquidity.
- The price growth in the past (peak of $1.6 billion market cap in May 2023) has generated significant profits for early investors [CoinMarketCap]

Products and technology
$PEPE is an ERC-20 token on Ethereum, with no specific utility aside from its role as a memecoin. Key features:
- Token burning mechanism: Periodic removal of tokens from circulation to maintain scarcity.
- Reward system: Encourages long-term stakers, increasing token stability.
- Community: The main strength comes from an active community on X, Telegram, and Reddit, driving virality through memes and social media [CoinMarketCap]

Future plans (Roadmap)
$PEPE's roadmap is divided into three phases:
- Phase 1: Completion of listing on CoinMarketCap, CoinGecko, and going viral on Twitter (achieved).
- Phase 2: Listing on major CEX exchanges and launching the Pepe Times newsletter.
- Phase 3: Listing on 'tier 1' exchanges and 'meme takeover' (details unclear).
No specific information on current progress, but the project continues to focus on community and listings [CoinMarketCap]

Opportunities and challenges
- Opportunities:
- Strong community and meme culture of Pepe the Frog create viral appeal.
- Listings on major exchanges like Binance, Coinbase increase liquidity and access.
- Token burning mechanism and staker rewards promote scarcity and price stability.
- Challenges:
- Intense competition from other memecoins like Shiba Inu (@Shibtoken), Dogecoin (@dogecoin), and Bonk (@Bonk_Inu).
- Lack of specific utility makes $PEPE dependent on market sentiment.
- Risk of scams, with X accounts hacked in 2024, raising security concerns.

Conclusion
From 2024 to 07/2025, Pepe (@pepecoineth) continues to solidify its position as a leading memecoin thanks to a vibrant community and listings on major exchanges. With a price of $0.00001346 USD and massive trading volume, $PEPE shows strong appeal despite lacking specific utility. However, competition from other memecoins and security risks are significant challenges. With a roadmap focused on expanding listings and 'meme takeover,' $PEPE remains a notable name in the crypto space!

References:
- CoinMarketCap
- Pepe Official Website
- Binance Square
- NovaDAX
- @blogtienao_hq