๐จ OpenAI tests in-conversation shopping in partnership with Shopify: A direct threat to Google's search model!
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๐๏ธ Initiative details:
โ OpenAI has started testing the in-chat shopping feature in ChatGPT in partnership with Shopify
โ Users will be able to purchase products directly from within the conversation without leaving the app
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๐ฆ How does it work?
โ Product cards appear containing price, images, and ratings
โ The "Buy Now" button activates the payment process via Shopify within ChatGPT
โ OpenAI receives a commission from merchants for each sale
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๐ Why does it matter?
โ It turns ChatGPT into a direct shopping platform competing with Google and Amazon
โ It shifts user behavior from "traditional search" to "shopping conversation"
โ It paves the way for a new model in e-commerce called Agentic Commerce
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โDo you think AI-driven shopping will become the new standard?
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