$ERA Binance launched ERA via the HODLer Airdrops program, with pairs such as USDT, USDC, BNB, TRY and rewards of up to 20 million ERA (2% of the total) for users who held BNB between July 1 and July 5, 2025.

📊 Market indicators (Brazil)

According to data from CoinGecko:

•Current price: around R$ 10.04, with an increase of ~109% in the last 24 hours.

•24h volume: R$ 2.16 billion

•Market Cap: ~R$ 1.5 billion

•Circulation: ~148.5 million; FDV (fully diluted valuation): ~R$ 10.1 billion

✅ Why is it relevant?

•Innovative infrastructure: allows applications to launch their own customized, scalable, and interoperable rollups.

•Metalayer: promotes communication and shared liquidity among rollups.

•Strong backers: support from Founders Fund, Sequoia, Dragonfly; currently with dozens of active rollups and hundreds of millions in TVL.

•Unified token: ERA simplifies fees and governance across multiple chains with a single token.

⚠️ Risks to consider:

Competitive market: other RaaS platforms like Conduit and Gelato exist; technical choices may favor one over the other depending on the project. Reddit users mention that Conduit and Caldera are similar, with Conduit being seen as more beginner-friendly.

Early stage: team and tokens under vesting — liquidity and governance still evolving over months.

Volatility: very recent price and subject to sharp variations post-listing and airdrop hype.

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