🚨 The US pressures Brazil to deactivate Pix, claiming harm to American companies

In an investigation under Section 301 of the Trade Act of 1974, the Trump administration includes Pix in 'anti-competitive' practices and considers requiring its discontinuation to protect US payment giants.

🌐 Context of the investigation

On Tuesday (July 15), the Office of the United States Trade Representative (USTR) opened an inquiry into Brazilian policies that may have 'distorted' electronic services trade. Among the targets are Pix, Rua 25 de Março, and intellectual property issues, in an investigation that could lead to sanctions and tariffs of up to 50% on Brazilian products.

💳 Pix at the center of the debate

The instant, free, and widely adopted system in Brazil is pointed out as 'favoring state service' that creates entry barriers for American electronic payment companies — such as Visa, Mastercard, PayPal, and Stripe — by competing directly without charging transaction fees.

⚖️ American claim

The USTR report suggests that the success of Pix 'harms or unfairly restricts' the operation of US fintechs and banks, and recommends that Brazil review or end the program to restore 'fair competitiveness' in the electronic payments market.

🚨 Possible developments

If Brazil does not meet the demands, the US may impose tariffs on Brazilian imports or even prohibit transactions from Brazilian companies on American soil. The pressure is expected to be a topic in bilateral meetings and may influence decisions regarding PIX in national regulatory bodies.

⚠️ Risks and perspectives

Although Pix is a key piece in Brazilian financial inclusion, the intensification of the trade dispute could lead to economic retaliation affecting exports and supply chains. Domestically, movements for digital sovereignty and citizen protection will clash with pressures to comply with international standards.