ERA Lands on Binance HODLer Airdrop
On July 16, Binance announced $ERA (Caldera) as the 27th project in its HODLer Airdrop program, allocating 20 million ERA (2% of supply) to BNB Simple Earn subscribers who held between July 1–5. 🪂
Alpha Phase 1 Airdrop in Action
July 15, users with 224+ Alpha points earned 150 ERA in the first phase. A second phase with a 140‑point threshold is underway
ERA Trading Goes Live July 17
Spot trading starts July 17 at 15:30 UTC with pairs including USDT, USDC, BNB, FDUSD, TRY. Deposits opened an hour earlier, and full trading tools (bots, algo, copy trading) are enabled. “Seed” tag applied to highlight asset risk.
Ecosystem Growth & Exchange Support
Cross-listings include KuCoin (ERA/USDT) and Bithumb (KRW)—a sign of growing regional interest.
ERA is a “Rollups-as-a-Service” platform, supporting customizable L2 chains with $400–600M TVL across 27M+ wallets.
Binance Trading Challenge: Win ERA
From July 17–31, users can compete in three events with a massive 6 million ERA prize pool:
New user deposits → 600K ERA
Spot trading milestones → 1.2M ERA
Trading-volume tournament → 4.2M ERA
🎯 Why It Matters
Fair Launch & Engagement: Multi-phase airdrops and Alpha points reward real user activity and reduce bot interference.
Ecosystem Expansion: ERA’s core utility—powering modular L2 rollups—addresses scalability challenges and complements Ethereum and BNB chains.
Deep Liquidity & Incentives: Cross-exchange listings + a large prize pool encourage both retail and pro trader participation.
