US-based cryptocurrency exchange Coinbase has rebranded its Coinbase Wallet to the Base App, unveiling a groundbreaking crypto-native super app that integrates multiple functionalities in a single platform.

Announced at Coinbase’s “A New Day One” conference in Los Angeles, the Base app merges crypto wallet features with trading, payment solutions, social networking, messaging, and an array of mini applications powered by the Ethereum layer-2 blockchain named Base.

The company describes Base as an “everything app” designed to expand economic freedom, creativity, and innovation. According to John Granata, Head of Product for the Base app, this platform could serve as a starting point for a new kind of decentralized social network.

Currently in beta with a waitlist, the app focuses on four core experiences: a social network, a hub for discovering and using decentralized apps, an encrypted chat, and a comprehensive trading and payments wallet.

Key Features of Base App include:

  • An open social network powered by Farcaster, empowering creators to own their content and earn directly from posts without follower thresholds or brand partnerships.

  • Integrated crypto trading, allowing users to buy, sell, and swap supported cryptocurrencies directly in the social feed.

  • Near Field Communication (NFC) payments through “Base Pay,” enabling instant tap-to-pay transfers with Circle’s USDC stablecoin.

Additionally, the Base app offers embedded mini apps for diverse use cases like gaming, yield farming, and prediction markets. It also features enhanced end-to-end encrypted messaging enriched with AI agents that assist with trading and transactions.

With the “Sign in with Base” option, users can easily carry their credentials across various online applications, simplifying access and enhancing security.

By launching the Base app, Coinbase enters the competitive space of super apps, joining companies like Meta, X, Grab, WeChat, and Alipay. These platforms consolidate multiple web services, financial tools, and functionalities into single versatile mobile applications.

Jesse Pollack, creator of Base, hailed this rebranding as a “new day one” for the app and its brand, marking a fresh chapter in crypto innovation. He symbolically shared the first tokenized selfie post on the Base app during the event.

Meanwhile, Binance Wallet X hinted at upcoming developments, posting a cryptic message on social media, signaling potential competition in the super app arena.