BNB is back in the spotlight, nearing $700 as market sentiment turns sharply bullish. While the crypto market’s total volume shrunk to $3.6 trillion in Q2, Binance maintained dominance with a 35.4% market share—proof of BNB’s deep integration into the platform’s core offerings.

One key factor is utility. BNB fuels everything from trading fee discounts and launchpads to DeFi products and cross-chain operations. Its quarterly burn mechanism also ensures deflationary pressure, with over $1 billion in BNB removed from circulation just last month.

Another driver is investor confidence. Institutional wallets, including known blockchain firms, have been accumulating BNB as a treasury asset. Technical indicators also show bullish strength, with a golden cross forming on the daily chart and strong RSI support.

If BNB holds above $675, a breakout to $720–750 is on the table. For creators, focus on content that breaks down token utility, volume dominance, and price structure. Analyze how BNB compares to other platform tokens like OKB, HT, or CRO. Highlight use cases that go beyond speculation.

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