Trump Media is diving into AI, crypto, and streaming to build a digital ecosystem aimed at boosting reach and conservative user loyalty.
The new Truth Social AI and Blue Chip Crypto ETF show Trump Media is serious about blending tech innovation with political media strategy.
Trump reignited GOP support for the GENIUS Act, reviving hopes for stablecoin regulation and a fresh push in U.S. crypto legislation.
Trump Media is ramping up efforts to become a digital powerhouse, signaling aggressive expansion into AI, crypto, and streaming services. On Monday, the company filed trademarks for “Truth Social AI” and “Truth Social AI Search,” revealing plans to integrate artificial intelligence into its social platform. These AI tools will soon be available across Truth Social’s iOS, Android, and web apps.
CEO Devin Nunes described the move as a major leap toward building a media ecosystem focused on “non-woke” news and entertainment. The addition of AI features aims to boost user engagement and broaden platform functionality. Moreover, the company is also entering the crypto investment space with a new fund.
Crypto Blue Chip ETF Targets Top Coins
According to a recent SEC filing , Trump Media plans to launch the “Crypto Blue Chip ETF.” This fund will focus on leading cryptocurrencies such as Bitcoin, Ethereum, Solana, XRP, and Cronos. Nearly 75% of its holdings will be in Bitcoin, reinforcing the company’s bullish stance on digital assets.
Besides the ETF, Trump Media has also unveiled its streaming service, Truth+. The platform entered beta testing in late June and is now rolling out globally. It aims to rival mainstream content hubs by serving a politically aligned audience with custom news and entertainment. These moves signal a broader strategy to create an all-in-one digital ecosystem for conservative users.
GENIUS Act Back in Motion After GOP Reversal
Meanwhile, President Trump reignited momentum behind the GENIUS Act after it failed a key vote in the House. Thirteen Republicans had opposed the rule, halting the stablecoin-focused bill. However, Trump gathered 11 of the 12 holdouts in the Oval Office and secured their commitment for a new vote.
Speaker Mike Johnson joined the meeting remotely and confirmed plans to bring the bill forward again. The GENIUS Act remains a cornerstone of Trump’s digital asset agenda, aiming to regulate stablecoins and build a clearer crypto framework. The outcome of this second vote could reshape the U.S. crypto regulatory landscape.
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