The rise of the RWA track marks the transition of blockchain technology from speculation to practicality.

Article Author: Lesley, MetaEra

Against the backdrop of the cryptocurrency market maturing and policies becoming clearer worldwide, real-world assets (RWA) are moving from concept to practice. As a bridge connecting traditional finance and the blockchain world, the rise of the RWA track marks the transition of blockchain technology from speculation to practicality.

In Hong Kong, a city at the forefront of digital asset regulation globally, MetaEra CEO Jessica recently interviewed Plume Network co-founder Teddy Pornprinya, engaging in an in-depth dialogue about the construction of Plume Network's RWA ecosystem, technological innovation, and globalization strategy.

Before founding Plume, Teddy crossed into both traditional finance and cryptocurrency fields. He has worked in investment banking, Coinbase's venture capital department, DeFi protocols, and BNB Chain under Binance, accumulating rich industry experience.

The Three Core Pillars of Plume Network

Plume is the first full-stack RWA blockchain and ecosystem specifically designed for RWA finance (RWAfi), dedicated to promoting the tokenization of real-world assets (RWA) and simplifying the deployment process of real-world asset projects.

According to founder Teddy Pornprinya, the development strategy of Plume Network is built on three core pillars:

Technological Infrastructure

'In terms of technological infrastructure, we are building different types of products, making it easier for any asset to go on-chain,' Teddy explained. Plume's technological infrastructure provides standardized digital solutions to ensure various real-world assets can smoothly connect to the blockchain.

Market Development Department

In response to the key question of 'how to reach suitable holders after asset tokenization', Plume has a dedicated market development team.

'We have a professional market development team primarily responsible for business development, marketing, community building, and ecosystem incentive design. Our goal is to help projects establish brand image and a clear narrative system,' Teddy stated. Through these measures, Plume can accurately target assets to the right markets and investors, increasing asset liquidity.

Moreover, on the demand side, Plume helps projects find suitable funding sources. Plume collaborates with different exchanges, custodians, family offices, funds, and trading communities to bring funding to various assets on the platform.

The Deep Integration of RWA and DeFi

Building a DeFi layer deeply integrated with RWA assets is also one of Plume's core pillars. 'By combining RWA with the DeFi layer we are building, Plume can further enhance liquidity and practicality.'

Currently, various DeFi products have been deployed on Plume, including perpetual contract DEX, automated market makers (AMM), lending protocols, etc. These products collaborate with different asset issuers to create diversified investment opportunities for users.

Since the mainnet launch a month ago, Plume Network has achieved remarkable results. Teddy revealed, 'We rank first globally in the number of RWA holders among major blockchains, with Ethereum in second place.'

Currently, the total locked value (TVL) of Plume Network has reached approximately $250 million, with the ecosystem including about 200 projects from the testnet phase. These projects are being deployed in phases. Teddy stated, 'Our growth speed is quite astonishing.'

Hong Kong Strategy: An Important Fulcrum for Building a Global RWA Platform

Speaking of Hong Kong, Teddy's tone revealed anticipation. 'For us, Hong Kong is a market full of potential.'

In the United States, Plume has accumulated rich experience in collaborating with regulatory agencies. 'Our General Counsel Salman Banaei previously worked at the SEC (U.S. Securities and Exchange Commission) and CFTC (U.S. Commodity Futures Trading Commission). Additionally, we have had in-depth communications with regulatory bodies such as the SEC cryptocurrency working group and the Treasury,' Teddy explained. 'We hope to bring the experience we have accumulated to the Hong Kong market, as this is an excellent area for us to continue building our brand and ecosystem.'

Recently, Plume announced the 'Bridge Program' specifically targeting the Hong Kong market. This program is aimed at various tokenized asset issuers, providing them with Plume ecosystem incentives and other token asset rewards. Plume will also assist these partners with initial market promotion and brand building.

Global Strategy: Plume's Regional Layout and Global Vision

'We believe traditional RWA projects often focus too much on the United States, while we are a global team with a very global perspective,' Teddy pointed out. Plume Network's globalization strategy reflects its profound understanding of the RWA market.

Location of Plume's New York Office

'For Plume, establishing a global brand is very important. We started in New York, just opened an office at the Empire State Building, and now we are setting up a physical institution and office in Hong Kong. Our goal is to become a global platform for RWA.'

Looking ahead, Plume plans to expand its core infrastructure established in the United States to the Asia-Pacific region in the next 6-18 months, including the previously applied for innovation exemptions, the development of yield-bearing stablecoins, and the acquisition of transfer agency licenses.

Teddy stated that Hong Kong and the entire Asia-Pacific region are full of enthusiasm for the RWA track. Whether it is asset issuers or capital allocators, the market participants' enthusiasm is very high.

Summary: From Concept to Implementation

RWA is redefining the boundaries of financial infrastructure. As a crossroads of Eastern and Western finance, Hong Kong provides an ideal development environment for this emerging field. 'We hope to continue building our ecosystem in Hong Kong.' Teddy believes that at this critical moment of digital transformation in traditional finance, Hong Kong will once again showcase its unique advantages as an international financial center.

As blockchain technology gradually shifts from speculative tools to practical infrastructure, platforms like Plume Network are becoming bridges connecting traditional finance and the digital world. And Hong Kong is the most solid fulcrum of this bridge.