Former BlockFi co-founder Flori Gilroy joins SoFi, leading the Crypto division

Flori Gilroy, co-founder of #BlockFi (the now-bankrupt crypto lending company), has been appointed as Senior Vice President of the crypto unit at SoFi. This move marks the return of both BlockFi founders to the crypto industry, after Zac Prince (the remaining co-founder) joined Galaxy.

SoFi strengthens its Crypto division

Gilroy was Flori Marquez when running BlockFi, a leading crypto lending company that collapsed due to the impact of Three Arrows Capital and #FTX . SoFi was a seed round investor in BlockFi in 2018.

#SOFI is ramping up its crypto service innovations this year, after pausing crypto trading in 2023 due to new regulations from the FED. SoFi is expected to relaunch its global money transfer and crypto investment services by the end of this year, as the "first innovations in many crypto and blockchain innovations" by the company.