Studying economic cycles is not as good as studying emotional cycles.

From Pop Mart to Mixue Ice City, from Lululemon to Anker, these new brands and new tracks that have swept young people and driven capital crazy, what kind of logic lies behind their popularity? Trendy toys, tea drinks, clothing, outdoor activities, seemingly different categories, but they actually fall into the same cycle. Behind the stock price growth of 10 times or more, what truths should we be wary of?

When everything becomes "boring," where will the next wave of "new things" that ignite young people be? That is Pepe Frog $PEPE