The current situation is: the project party chooses to directly launch spot trading on Binance Alpha (instead of top-tier exchanges), combining contract control and KOLs to drive popularity, in order to reduce costs and improve ROI (return on investment), such as the recent $M and $VELVET.

However, it also depends on the chips the project party holds; high short positions = the community received fewer airdrops, leading to a lot of complaints; additionally, it is important to see whether the project party has funds to drive the price up, as too many short positions would make it unrealistic to raise the price due to higher costs.